Writer Guidelines

SVL VISION
Silicon Valley Latino will continually strive to CELEBRATE the stories of successful Latinos and Latinas, to CHALLENGE perceptions of the Latino community and to INSPIRE new generations of Latino heroes.

SVL MISSION
Silicon Valley Latino will challenge itself to provide compelling content through words and images, to engage the Latino community through social media dialog, and will aspire to nothing short of greatness as the preeminent showcase of Latino empowerment.

OUR PHILOSOPHY AND VALUES

BALANCE:
SVL, in its content, strives to maintain a balance among gender (male/female), geography (city/suburbs) and Latino ethnicity.

TONE AND VOICE:
SVL strives to present its content in a tone that is re­ective of the inherent qualities and attitudes found in Latino culture: colorful in expression and wit; passionate about its points of view; savvy with a sense for what is hip and interesting, in a sophisticated way; irreverent, without being insulting, when the subject matter allows; and, and most importantly, entertaining. Our readers should feel that they are engaging in a conversation with the writer(s).

STYLE:
Each article, irrespective of subject matter, must be easy to read, authentic and engaging.

WRITER GUIDELINES
SVL is dedicated to delivering culturally-relevant content that re­ects the richness and duality of the contemporary Latino lifestyle through multiple platforms, and in doing so, strives to inform, inspire and entertain its audience.

SVL hopes to develop a robust team of thorough and insightful freelance writers to work on culturallyrelevant articles about socially positive issues, individual and family success stories, to cover business, fi‑nance, leadership, education, arts & culture, music, entertainment, fashion & beauty, cuisine, health & wellness, technology, travel and events coverage.

People play a strong part in all our stories. We believe the best way to write a story is not to just tell it, but to let it speak through the anecdotes, quotes and experiences of past and present Latinos.

While the history behind a person or place would be included as a way to show the reader why a particular thing is happening, the focus should always be on the present and the vision should point towards the future.

Writers should look for ways to cast new light on well-known issues. Whenever possible, they are encouraged to provide an upbeat, colorful take on the topic of their article.

We are more interested in showcasing solutions than adding to the list of problems, to help readers add more value to their lives, not more work.

SVL is committed to high journalistic standards and ethics. Work that is submitted and published will be factual and truthful. SVL will not allow con­icts of interest, plagiarism or fabrication. Writers will be required to uphold these standards by signing a form indicating that they understand and agree to comply with those standards.

STYLE GUIDELINES:
SVL magazine will utilize the Associated Press Stylebook as its primary style guide. When in doubt, writers are strongly encouraged to reference the AP guide prior to submitting work.

SOURCING:
SVL expects work that is submitted to be researched, sourced and attributed. Cover stories and features are required to have a minimum of three attributed sources. In our departments, one or two sources are acceptable, except in personal commentaries where no sources are required (although encouraged, when appropriate).

SVL strives to be objective. Work that is submitted should adhere to standards of objectivity, except in commentary and opinion columns.

Writers who choose to use information researched on the Internet must cite the original source. Given the nature of the Internet, where some information is not veri‑able (i.e., Wikipedia), it may not be enough to cite a Web site as a source.

SVL expects its writers to conduct interviews with the sources they cite in stories, whenever possible.

USE OF THE FIRST PERSON:
Use of the ‑rst person is appropriate only in those departments where personal re­ection and commentary are expected. Use of the ‑rst person in a feature story may sometimes be allowed, but will require prior discussion with the editor.

FORMATTING SUBMISSIONS:
Spacing: Single, two spaces between paragraphs
Indents: None
Punctuation: Only ONE space after periods