Developers: We are your TomTom! Here is what we can do for you. From Cultura Ambassador Leandro Margulis

 

It was exhilarating to be on stage on September 5th at TechCrunch Disrupt, announcing one of the most important news that TomTom has made for the developer community to date: FREE Mobile Maps SDK.

But as the novelty of fresh news wears off, it is time to take a closer look at what this announcement truly means for you and why we are offering our core technology for free.

At TomTom, we put the developer at the heart of everything we do, and this announcement is the proof.

We are giving away what we do best for free, so that anyone building the next generation of location-aware applications can easily do so with unlimited map and traffic tiles for Android and iOS.

Because we are not your dad’s TomTom, or your mom’s TomTom. We are YOUR TomTom!

FREE means FREE

In our case, FREE means FREE.

All you need to do is create an account on the TomTom Developer Portal to get access to unlimited free map and traffic tiles for both iOS and Android.

We don’t require a contract or credit card information to sign up.

So you can be at ease in the knowledge that there is no asterisk to this offer: free means free.

Our passion

We are the original location technology experts. Mapping is our passion, and it has been so for 26 years.

Together with our partners, we touch the lives of one billion people every day. We enable our partners to bring innovative location, routing and driver solutions to market. And by making Mobile Maps SDK available to all for FREE, we now give any developer access to the world.

Quite literally 🙂

Let’s have a look at some use cases:

Maps APIs use cases

While there are as many use cases as developers, let’s examine three of them today. If you want to know how we can bring your specific use case to life, get in touch.

Mobility

We see how transportation is changing. From cars to scooters, we see our Maps APIs powering apps that help people move from A to B.

Here we can see how one developer is using our APIs to optimize the best way to pick up a passenger, including finding the best driver to get to a destination. This is one of the ways in which ride-sharing and ride-hailing apps can leverage TomTom Maps APIs today:

Our APIs also empower the smart cities of tomorrow, where location is key to connect vehicles, places and people with data to change our lives for the better.

In this example, we see how a developer uses TomTom Maps APIs to calculate a route for an electric vehicle, taking distance, driving time and energy consumption into consideration:

Fleet and logistics

We all order online and want to make sure our packages arrive right on time. We also want to be able to track these packages every step of the way around the world. Our APIs power these use cases.

We can track incidents the same way that we track packages. When our lives are in danger, we want to know that the emergency services we need can be with us as soon as possible. Using Maps APIs, the dispatch center can pick the fire truck or ambulance which will arrive at the location of an incident in the shortest amount of time:

The Connected Car

Autonomous driving is in sight. And while we are working towards that future, there are already vast amounts of innovation in the car and its environment today that are powered by maps.

One example is for developers building apps for leasing, car rental, car dealership or insurance companies. Knowledge is power when it comes to cost control and management of vehicle assets, and TomTom Maps APIs can give you the information you need to be efficient, from maintenance scheduling to de-fleeting.

Inspired?

Now that we have looked at some of the applications of TomTom Maps APIs, I hope to have inspired you to go and build the future of mobility. We are here to help you do just that – with our affordable Maps APIs and our free Mobile Maps SDK.

We can’t wait to see what YOU build!

Create your free account and get started today. No credit card required.

 

Cultura Ambassador Leandro Margulis & The Partnership Mindset

It’s been almost a month since I joined the TomTom Enterprise team as the VP of Business Development and Product Marketing. A time for new discoveries, I’m looking forward to what the future at TomTom will bring.

In this article, I want to share what makes this opportunity so exciting for me – and hopefully for you too.

A new chapter

Anyone who meets me knows that my two passions are connecting people and accelerating business growth. In my new role at TomTom I get to do both.

Combining Industrial & Systems Engineering with Strategy & Business Development (shout out to fellow Yale MBAs!), I see myself sitting at the intersection between Product and Business. I look at Business with the “product hat”, figuring out the proper end use case and then aligning all the pieces of the puzzle (internal to the company and external via creatively structured partnerships) to match the custom needs of our clients.

Leading the Business Development and Product Marketing team gives me the opportunity to implement this way of doing business, leveraging TomTom’s technology and data assets to fulfill a partner’s use case.

Casting the light

With 25 years in the making, TomTom has highly advanced Enterprise mapping capabilities and API products. My role is to make sure that these come to life in our partner’s products and services. In doing so, your success will be our success.

I truly look forward to bring TomTom into the spotlight and let everyone know that, when partnering with us, the sky is the limit.

Why TomTom

It’s easy to find companies that excel at the services they’re providing. But it’s very difficult to find one that does so putting you, the client, first.

TomTom does both.

We have best in class solutions for location-aware technologies. From cloud to mobility, analytics and smart cities, TomTom Enterprise is on a mission to harness location data to empower businesses around the world.

If you are looking for a global partner with global coverage, search no more. Whether the size of Uber or just beginning your start-up growth journey, you will find a trusted partner in us.

I am proud of the benefits we offer to all of our partners, which I personally enforce:

·     Fair pricing with pay-as-you-grow or personalized plans with no lock-ins or limits.

·     Personalized support no matter your plan and location.

·     Guaranteed ad-free online services and a privacy policy which puts you in control of your data – always.

·     Full-feature location services no matter your company’s size.

·     Modular, flexible and platform-agnostic APIs and SDKs which allow full customization.

My promise to you

To current and future business partners alike, my promise to you is a relationship based on respect and understanding.

Be ready to find an advocate in me. I’ll walk in your shoes until they become my shoes. I’ll be your voice inside TomTom so that our solutions fit you like a glove.

Just like they do for Microsoft, Uber and Pitney Bowes.

What next?

Ready for the next step or want to learn more? Let’s connect!

Fireside Chat with Cisco CIO Guillermo Diaz Jr.

 

On February 24th, Silicon Valley Latino through a strategic partnership with San Jose City College, Milpitas Extension was honored to host an intimate and insightful interview with Cisco Chief Information Officer, Guillermo Diaz Jr. This was the second Latino Leaders Fireside Chat in its series.

Guillermo Diaz, Jr., is the Chief Information Officer responsible for Cisco’s global Information Technology organization, along with its strategy and services. His focus is on driving the business outcomes critical to the secure digital transformation of Cisco, and its customers and partners. Together with his team, Guillermo is responsible for strengthening Cisco’s foundational business capabilities, enabling new business models, and building the digital skills and talent that the organization will need in the future IT.

Since joining the company in 2000, Guillermo has been a major driver in the development of Cisco’s world-class IT organization. He has led initiatives that transformed significant business foundations, from the Cisco IT Networked infrastructure to primary business IT application areas. These application areas include Cisco’s $45B+ electronic commerce, technical services, professional services, service sales and marketing, customer service, Cisco Capital, and cloud/SaaS platforms.

Among other endeavors, Diaz is the executive sponsor of Conexión, Cisco’s Hispanic/Latino employee resource network, and a key leader on Cisco’s Diversity Council. His relationship building talent is what led him down the path of success, a path he was thrilled to share with our community.

Attendees were riveted by Guillermo’s story. Raised in the gritty east side of Pueblo Colorado, the Diaz family faced challenges early on with the death of Guillermo’s father at the age of 1 ½.  Diaz sites his mother as his hero in a town known as the “City of Heroes” due to the unusually large rate of Military icons born and raised in Pueblo. The hard work and determination of his mother coupled with the vision and encouragement of his grandmother guided “G” to excel in Martial Arts where he became a national champion in his division at the age of 14.  That same Diaz determination inspired Guillermo to enlist in the Navy with plans to leverage the GI Bill towards a college education. Through his mother’s guidance Diaz signed-up for the the Navy’s telecommunication networking job and just as he excelled with his black belt in Tae Kwon Do, he excelled in his new job.

Guillermo Diaz is a focused and determined man who never really sees obstacles, so much as assignments on a checklist of life’s “to do”.  As Diaz discussed his career moves, one thing was clear and not lost on his audience. Guillermo Diaz wakes up every morning determined to do his best, always steadfast in the resolve to make a difference. That is what makes him a great leader of people. At an early age, teachers pointed out how he possessed something clearly exceptional and it was then that he started his path towards being an effective leader.

So how does one go from setting up communication systems on an aircraft carrier of 5000 service men and woman to leading over 10,000 employees worldwide at CISCO?  Through effectively establishing and managing successful relationships.  Diaz possesses that humble confidence that makes each individual feel unique and empowered. He makes his team better. He makes those around him better. He’s making our community better.

Diaz shared a series of quotes and visual messages that spoke volumes about the keys to his success. One that resonated with most was a quote from North Carolina Basketball Coach Roy Williams, “It’s amazing what can be accomplished when no one cares who takes the credit”. A stark contrast to the “look at me” climate we seem to be so bombarded with on social media today. It’s so refreshing to hear one of the most powerful individuals in the IT world speak of truly connecting one on one with people and the beauty of each individual relationship. The audience was able to learn firsthand how empowering others empowers all.  And it’s for this reason that at the conclusion of the program, Diaz was presented Silicon Valley Latino’s inaugural “Creo En Ti” Champion Award.

As the audience gathered for Q and A, Diaz eloquently and patiently answered all questions and posed for photographs with attendees, a further testament to the selfless leadership that is Guillermo Diaz. We thank all those who took the time out of there busy lives on a Saturday morning to attend this heartfelt presentation. I know we are better for taking the time, that little extra time to learn from greatness. And as Diaz explained as he did during our inaugural Inspire Higher Tour, he was once in our shoes. He’s faced hardships and rose to prominence by never wavering, never giving up. We could not have said it any better. Creo En Ti!

HITEC Making Great Strides – Pushing Up and Pulling Up

 

HITEC is the Hispanic IT Executive Council and one of the most relevant and impactful organizations in the country as they Push Up and Pull Up their members and the communities they engage in. It was founded to increase Hispanic representation in the diversity-challenged IT industry.  HITEC is also a premier global executive leadership organization of senior business and IT executives who have built outstanding careers in information technology.  Its premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and information technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned IT firms across the Americas.  HITEC enables business and professional growth for its members and fills the executive pipeline with the next generation of Hispanic IT leaders.

This has all been made primarily possible through the vision and leadership of Andre Arbalaez (President) and Alberto Yepez (Chairman) as well as through the dedication and support from numerous distinguished Board of Directors many of which work for Silicon Valley High Tech companies. In addition to having excellent leadership awards and recognition events in markets like New York, DC, Miami and Silicon Valley (soon also in Dallas and Guadalajara, Mexico) they also offer their members a comprehensive emerging executive program. Most recently they’ve launched the HITEC Foundation that will provide scholarships to Latino students who are interested in pursing a STEM degree.

Silicon Valley Latino salutes the great work this organization has accomplished and continues to lead. We are also proud to note that many of our Silicon Valley Latino Cultura Ambassadors (Guillermo Diaz Jr, Ileana Rivera, Ramon Baez, Juan Carlos Gutierrez) have taken an active part in propelling HITEC to new heights while others (Pepe Gomez, Anne-Marie Olholm-Azzi, Jorge Titinger to name a few)  have been behind the scenes.

Once again, we congratulate and salute HITEC and look forward to collaborating with this great organization again in the future.

Adelante!

WiSci (Women in Science) Technology Camp for Girls

We, at Silicon Valley Latino, are excited to share the work that Intel, Google, United Nations Foundation, APEC, GirlUp and the US Department of State are leading through the WiSci Tech Camp for Girls. We are also delighted that one of our Cultura Ambassadors, Julissa Ramirez Lebron (Product Manager at Intel), participated as one of the women in tech that exposed girls to tech and served as a role model as to what they may aspire to be as professionals. Julissa keep up the great work, we’re proud of all the work you lead to inspire the next generation!

This past summer Julissa along with many other women went to Peru and presented tech to numerous girls from various countries including Mexico, Chile, USA and of course Peru. This initiative is also taking on the gender equality issue and inspiring many young girls become the innovators of tomorrow.

We invite you to view this video that features a very cool camp and what the girls had to say about the experience.

To close the gender gap in the tech industry, we will achieve greater results through collaboration. This “WiSci” public-private partnership is just one of many examples of the steps we’re taking. See what the experience meant for girls who learned new skills as they worked together to innovate technologies for positive social impact in their communities.

https://www-ssl.intel.com/content/www/us/en/corporate-responsibility/wisci-girls-in-tech-video.html

 

 

 

New Grad or Seasoned Pro? How to Get Stellar Recommendation Letters at Any Career Stage

Recommend

You’re all ready to land that great new job, or a slot in a prestigious graduate program. You’ve got your resumé polished, your new suit pressed, and your game face on. You know how to give a firm handshake and you nailed the interview. Just when you think you’ve got it all in the bag, the hiring manager (or admissions officer) asks you for at least three  professional recommendation letters professional references. So how can you make your references stand out and be memorable?

The typical way to think about references is to ask someone “superior” to you in hierarchy, someone that managed you or a professor. It is always recommended that it is someone that worked closely with you so they have something meaningful to say other than a standard letter. But is there something else we can do to make our references and recommendations stand out for the right reasons—namely, who can help you seal the deal?

Don’t panic. You probably already know several people who can serve as your professional references—even if you’ve never held down a “real” job before. Or anyjob, for that matter. But you’ll need to choose carefully. Landing your first job or getting into a coveted college or grad-school program is a high-stakes game, so you don’t want to blow it by giving bad references.(So if your hard-partying fraternity brother who barely graduated offers to be a reference, you should probably pass. Ditto for the two-faced drama queen who gossiped about you behind your back at your last summer job—her motives are probably not honorable.)

When seeking references, people always ask someone professionally “superior” to them—i.e., someone that managed you at a job. It could be your boss at a summer job—the director of the summer camp where you served as youth counselor, for example. Or the owner of the restaurant where you waited tables for three summers, or perhaps the residence-hall director where you worked part-time at the front desk. If you didn’t have a part-time job while you were in school, a trusted professor could also serve as a professional reference. (Going to college full-time is a career of sorts, too—and professors take on the role of your boss at that gig). This is what people usually do, but how can we make our references truly serve as a differentiator for us?

Whomever you choose, your references should always be someone that worked closely with you, so they have something meaningful to say about your personality, work ethic, skills, and talents. Try to find people whom you really “wowed” with your skills and abilities and who will talk enthusiastically—and sincerely— about how great you are, whether it’s a former boss you helped get out of a jam by working extra hours, or an instructor you impressed with your quick thinking when she put you on the spot in class.

References: The Next Phase

The above advice is great for people just entering the professional workforce or higher-level academia for the first time. If you’re a little further on in your career, though, it can sometimes be harder to get professional references than it was before. You might have lost touch with your professors or college-job bosses, for one thing. Meanwhile, your current boss probably doesn’t want you to quit, let alone give you a glowing reference for your next job! It’s why many young professionals find themselves caught between a rock and a hard place that prevents them from moving ahead in their careers.

If you find yourself in this all-too-common predicament, don’t freak out. If you’ve just spent two years at your first entry-level job after college and you’re in search of a stepping stone to the next big thing, consider obtaining a counterpart reference instead of going to your current boss or immediate co-workers.

What’s a counterpart reference? Basically, it’s finding someone at another organization – likely someone you do business with on a regular basis. Whatever your current job, chances are good you’ve built some relationships with professionals at other client companies with which your employer does business. (Or if you work for a very large company, government agency, or nonprofit, you probably work with people in other departments or divisions.)  These are people who have come to know you, your work style, your reliability, and your professionalism. Even though these colleagues are not necessarily your “superiors,” as professional colleagues they are often your best source for references as you move along your career path—and since they aren’t your direct boss or co-workers, they likely won’t have a personal agenda against you moving up the career ladder! (Your counterpart colleagues are often the most supportive of seeing people they like working with get ahead, because it often benefits them as much as it does you.)

How to Get a Counterpart Reference

Here’s an example from my own career. When I was applying to get into business school, I was working for Deloitte as a management consultant. In addition to getting the typical recommendation letters from my managers and professors (all of whom I had good relationships with), I also got recommendation letters from some of my client counterparts I’d worked with during my time at Deloitte. It was easy for me to ask these people directly for references because I believed that if someone I worked closely with was happy with the consulting work I’d provided them as a change agent and value-enhancer, they would also be happy to write  a professional recommendation letter for me. Not only was I right in that assumption, the recommendation letters I received from my client counterparts were head and shoulders above the other ones I received when it came to enthusiasm, details and quality.

Long story short, when you make a positive, measurable, “dollars-and-sense” impact on the professional work of your clients, they will be more than willing to return the favor.

You can also apply this same strategy when requesting LinkedIn recommendations for display on your profile. The more recommendations you have, the more your profile will stand out—and with many of today’s job recruiters doing “stealth” searches for their next hire on LinkedIn, you’ll want yours to look as attractive as possible.

Wherever you are in your career, always be on the lookout for your next professional reference. The more value you bring to the table in your career, the easier they will be for you to obtain. The most in-demand professionals are the ones that people at all levels enjoy working with.

Guillermo Diaz Jr. “G” video interview

 

Silicon Valley Latino is delighted to share Connected Futures Magazine’s interview of Cultura Ambassador and Cisco CIO, Guillermo Diaz. Guillermo or “G” as his friends refer to him, has been a tech leader that we at Silicon Valley Latino have been following for the past few years and it gives us great pleasure to share this interview where he talks about his first year as Cisco’s CIO.  In signature G fashion he talks about engaging others and creating a culture that inspires innovation. He further discusses some of the challenges in this first year, his approach towards solving problems, some of the accomplishments, opportunities and what lies ahead. We are also proud to note that Guillermo isn’t just a tech leader at a Silicon Valley company, he’s also a champion in the community as he makes time to inspire the next generation of innovators on a regular basis. We encourage you to take a moment and learn about how this successful Fortune 500 executive drives a successful approach to innovation, engagement and building a thriving culture at Cisco and beyond.

 

Cultura Ambassador Laura Gomez takes aim at Diversity Issue

 

Silicon Valley Latino Cultura Ambassador and Advisory Board Member Laura I. Gómez is part of an amazing team of women who are tackling the Diversity Issue in Tech. Here is yet another article highlighting who they are and what they are shooting for.

How are you taking part in battling this issue?  Share your actions and thoughts here.

Congrats Laura and keep up the great work!
‪#‎Latina‬ ‪#‎LatinaMentor‬ ‪#‎LatinaLeader‬

Jesse Martinez to speak at CGI 2016!

 

Cultura Ambassador & Silicon Valley Latino Advisory Board Member, Jesse Martinez, has been invited to present at this year’s CGI 2016 in Atlanta along with several dignitaries, Corporate & Non Profit Executives and past Presidents of the United States.  We congratulate him and all of the work he leads!

See article here ==> https://www.clintonfoundation.org/clinton-global-initiative/meetings/cgi-america/2016/speakers

Cisco’s 2015 Hispanic Heritage Month

 

Silicon Valley Latino had the pleasure of covering Cisco’s 2015 Hispanic Heritage Month .

Impacto Latino! That was the theme of Cisco’s first annual Hispanic Heritage Month Celebration  held on October 21, 2015 at its San Jose campus. Hosted by Conexión, Cisco’s Latino ERO, the event showcased the contributions made by Latinos, both at Cisco and across the globe, and also celebrated the unique Latino culture with food, music, art and dancing. The event coincides with the U.S. observation of HHM which is recognized from September 15 – October 15, the anniversary of independence for several Latin American countries.

Cisco Hispanic Heritage Month 2015Over 200 attendees joined locally and from remotes sites in Mexico City, Brussels, Raleigh, NC, Austin, TX, and Boxborough, MA to hear from the great line up of speakers, network with their peers and celebrate. The agenda featured several Cisco leaders including Guillermo Diaz, Jr., SVP & CIO and Executive Sponsor of Conexion, Shari Slate, VP, Chief Inclusion & Collaboration, and Maria Dincel, Director, Sponsor Marketing and Head of Olympic Games.  In addition, a professional development component was offered and Gina Rudan, leadership coach and author of Practical Genius, delivered a keynote.

Event speakers:

Guillermo shared the impact Conexión has made over the past 17 years and highlighted the continued efforts to develop the next generation of Latino leaders at Cisco. He also shared the impact that Conexion had on his career and encouraged the audience to disrupt themselves and inspire exponentially.

Maria shared Cisco’s sponsorship plans for the 2016 Rio Summer Olympics and the efforts Cisco is making in Brazil around country transformation.

Gina Rudan shared her 5 steps to leveraging your practical geniusand the importance of marrying the heart and the mind to create your genius.

Shari highlighted the power of partnerships to help unleash the power of our talent. She also shared the progress made by the Office of Inclusion and Collaboration to transform the company.

Following the main event, attendees in San Jose had the opportunity to network with their peers, learn Zumba, and connect with local Latino owned businesses – PONDL Winery, Vino Latino, Voces Wine, Tico Coffee Roasters, Teatro Vision, Ventana de Flores and Latino Art Expressions.  Conexión

Silicon Valley Latino looks forward to covering Cisco’s 2016 Hispanic Heritage Month event.

If you were a part of this event share your experience with the Silicon Valley Latino community.