Jose Armando Perez Vega – SVL Collegiate Cultura Ambassador

 

Jose grew up in Northern California in a small town called Windsor where he along with his parents and two older brothers emigrated from Mexico in 1994. He is a first generation college student and thanks his parents and both brothers for his success; if it weren’t for them he wouldn’t be where he is today. He strives to one day repay them for all of the sacrifice they have done for him.

Jose Armando Perez Vega - SVL Cultura AmbassadorHe enjoys playing soccer on his down time, as he used to play competitively before college, also a four-year varsity soccer player in high school. He enjoys running and staying in shape and enjoys spending time with his family, watching sports like soccer and basketball, and exploring San Francisco and the cities surrounding it.

He is an active member of two organizations Hermanos Unidos de SFSU and ALPFA at SF State. However, he is currently studying abroad in Madrid, Spain taking Business Administration classes.

Hermanos Unidos – a non-profit organization that engages in events like community service, academic, and social networking with the intention to break social Latino stereotypes. He took the leadership role of Community Service Chair during the academic year 2014-2015 where he planned community service events benefitting the Latino community in San Francisco.

ALPFA – a non-profit organization where he participates in workshops that improve skills in public speaking, networking, resume building and professionalism. He has taken various leadership roles, Director of Social Affairs Fall 2015, and currently the Director of Corporate Partnership.

action 1With the help of ALPFA he interviewed and was offered an internship with PricewaterhouseCoopers (PwC) for summer 2015 to join their Start Internship program. After completion he was offered and accepted an extension for this upcoming summer of 2016 where he will join the Start Master Internship. He also served as an informal liaison to PwC in bringing new talent from San Francisco State to join the firm. Two of his ALPFA referrals who are now members will be joining him at PwC in the summer.

He aspires to become a CPA (Certified Public Accounting) after graduation and towards the end of his career payback by first obtaining a master or PhD in education and teach High Schools students in his hometown of Windsor, CA.

 

Carlos Barraza – SVL Cultura Ambassador

 

Silicon Valley Latino is delighted to present our latest Collegiate Cultura Ambassador, Carlos Barraza. Carlos is a dynamic, vibrant and focused young man who is currently a third-year student at San Jose State University. He is pursuing his Bachelors Degree in Business Management. He lived in El Salvador for seven years where he was immersed in the Latino culture and learned to perfect his Spanish.

Carlos Barraza - SVL Cultura Ambassador

Residing in a different country inspired his travels to various countries and to study the intersection of business and culture, specifically to investigate how culture impacts business practices, strategies and approaches. Carlos has been able to apply these unique insights in his classes on business and human behavior. Throughout the past couple of years he has also held various jobs that have allowed him to experiment and apply different project management skills in roles such as a high school substitute teacher, marketing intern (at a startup) and a street team member for a Major League Soccer (MLS) team.

 

These experiences coupled with his initiative and drive to be an effective contributor, have allowed him to be a productive and valuable team member. He has certainly been team oriented in his approach both in school and at work, which has helped him work well with others in projects and allowed him to adapt quickly to shifting situations. In one of his classes, he was on a team that was assigned a project on how to solve for,  “How can companies better attract and retain millennial talent?”  Carlos was able to inspire his team to work collaboratively and develop an effective presentation for Google employees that received very positive feedback. His positive attitude allows him to work well with others and even inspire others to elevate their game. His focus and perseverance are other very valuable traits that others around him appreciate and have come to count on.

Carlos Barraza - SVL Cultura Ambassador

Carlos is also an active member of the San Jose State University Latino Student Business Association where he participates in engaging discussion on how to enhance offerings as well as in their corporate tours where they visit various Silicon Valley companies. Additionally, Carlos is also an active member of Delta Upsilon Fraternity at San Jose State University. There he is also an active member of the Judicial Committee where he helps oversee the administrative justice of other fraternity members who have not up-held appropriate behavior according to the Delta Upsilon bylaws.

 

When Carlos isn’t studying he enjoys living in Downtown San Jose and also loves heading up to San Francisco and experiencing the many dining options the city has to offer. He also enjoys playing basketball and challenging himself in the gym as well as salsa dancing. Currently Carlos is looking for exciting internship opportunities so if your company is looking for a great intern, Carlos is your man!

 

We look forward to following Carlos’s collegiate endeavors and introducing him to the rest of the Silicon Valley Latino familia!

 

Cultura Ambassador Isabel Valdés appointed to U.S. SBA

 

We are excited to share that SVL Cultura Ambassador Isabel Valdés has been appointed to the U.S. Small Business Administration’s Region IX Regulatory Fairness Board by SBA Administrator Maria Contreras-Sweet.

Isabel has been a long time supporter of not only our small business but many others and this comes as a result of all her hard work and dedication to the Latino Community throughout the country.

 

 

News Release

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Release Date:

Contact: Marlow Schindler (415) 744-6771
Release Number: Internet Address: http://www.sba.gov/news

 

California Small Business Owner Isabel Valdés Appointed to Federal Advisory Board

 

SAN FRANCISCO – San Francisco small business owner Maria Isabel Valdés has been appointed to the U.S. Small Business Administration’s Region IX Regulatory Fairness Board by SBA Administrator Maria Contreras-Sweet.

Regional Regulatory Fairness Boards in all 10 of SBA’s regions represent the voice of small business on regulatory fairness issues. Each Board is comprised of five small business owners who serve as a resource and point of contact for small business owners who feel they have experienced excessive federal regulatory enforcement and compliance actions.

Regional Regulatory Fairness Board members advise the Acting National Ombudsman, Yolanda Swift. Together, The National Ombudsman and Board members host regulatory fairness hearings and outreach events nationwide where small business owners report concerns about burdensome federal regulations.

“With extensive multi-cultural communications and marketing experience working with Fortune 50 as well as 1000 companies, across business categories such as retail, healthcare, financial services and insurance, as well as entertainment and media, Ms. Valdés is uniquely positioned to understand and advocate for small businesses,” Swift said. “As a member of the Region IX Regulatory Fairness Board, she will play a vital role in insuring that the voice of small business is heard by federal regulators, while facilitating regulatory solutions that save small business owners time and money.”

As a Region IX Regulatory Fairness Board member, Valdés will serve as a local resource for small businesses and will work with small business trade groups and other entities to address regional concerns about federal regulatory enforcement and compliance issues. SBA Region IX includes California, Nevada, Arizona, Hawaii, and Guam.

Valdés is the president of IVC, a boutique marketing consulting firm. Valdés is also a VP of the Chile California Council (CCC) and is the Chair of the Center for Multi-Cultural Sciences, with previous positions with PepsiCO/Frito-Lay’s Advisory Board; The National Hispana Leadership Institute (NHLI); and The Latino Community Foundation (LCF) San Francisco. Valdés can be reached by email at isabel@isabelvaldes.com or by phone at (650) 444-3924.

The Small Business Regulatory Enforcement Fairness Act of 1996 (SBREFA), created five-member Regulatory Fairness Boards in each of SBA’s 10 regions. As representatives of their local and regional small business communities, Board members provide insights and recommendations on regulatory challenges facing the small business owners they represent – perspectives that are critical to eliminating ineffective, duplicative, or outmoded regulatory business barriers to small business success. For more information about the Office of the National Ombudsman and the Regional Regulatory Fairness Boards, visit www.sba.gov/ombudsman.###

Leandro Margulis – Cultura Ambassador

 

Leandro Margulis is the Director of Global Strategic Partnerships at Quixey. Prior to that, Leandro opened and grew the Impulsa Business Accelerator’s California office, helping small and medium sized companies with market entry and revenue growth.

Leandro Profile 3 072015Leandro also worked as a Senior Consultant with Deloitte Consulting, where he coordinated international project management efforts and executive relationships between the United States and Eastern Europe. He then worked in the Strategy & Operations practice in Corporate Development / M&A, due diligence and post-merger integration in the United States and emerging markets.

These experiences position Leandro to pursue a career aimed at building companies and capacity through strategic business development and partnerships while leveraging financial capabilities and innovating around emerging market opportunities.

Leandro holds an MBA from the Yale School of Management and an Industrial and Systems Engineering degree from Florida International University (FIU), where he graduated Summa Cum Laude.

Specialties: Corporate Strategy, Business Development, Corporate Development, Partnerships, Contingent Contract Negotiations, Sales, Management, Business Case Development, Business Process Improvement and Project Management.

Leandro is originally from Buenos Aires, Argentina, loves to travel and learn about other cultures through stories, food and exploring. He also loves hiking and  biking in his spare time.

 

Juan Carlos Lopez – Cultura Ambassador

 

Juan Carlos “JC” Lopez is a marketing manager on the Seller Acceleration team within Cisco System’s Product Solutions Marketing organization. As a project manager, he coordinates marketing campaigns and activities across physical and digital channels to support product launches as well as to amplify and create awareness for top priority solutions. He is also responsible for coordinating market research and developing sales analysis for identifying strategic seller opportunities to enhance sales and productivity while driving migration to encourage product refresh within Cisco’s install base. Most recently, his team drove the Meraki Challenge, an online marketing campaign designed to showcase the simplicity of cloud managed networking and to raise awareness of Cisco Meraki as a full Enterprise class IT solution for security, routing, switching, and wireless.

Juan Carlos LopezPrior to joining Cisco, he worked as a field marketing manager at SAP. In this role, he was responsible for the planning and execution of integrated marketing campaigns to drive demand generation and brand awareness for SAP’s analytics, cloud, platform and mobility solutions for the West region.

JC’s motto is “Work Smarter, Not Harder,” as he fully embraces new technologies and develops best practices in the marketing process to develop and execute breakthrough ideas and innovative campaigns for buyers and stakeholders while turning solution goals and objectives into scalable, actionable integrated marketing plans that deliver results.

Since his arrival to the high tech industry, JC has given back to the community through his support of various non-profits including the Foundation for a College Education and East side Prep in Palo Alto. He also holds an executive leadership position on the San Francisco board of the National Society of Hispanic MBAs (NSHMBA).

Born in East Oakland, JC is an ardent fan of the Oakland Raiders. He received his bachelor’s degree from the University of California, Davis and earned his MBA degree with honors from the University of San Francisco, concentrating in marketing and finance.

 

Gabriel Lomeli – Cultura Ambassador

 

“A native of Stockton, California, Gabriel is a creative visionary with a strong background in media production, education, and professional development. While at San Jose State University, Gabriel earned his BA degree in Social Science with a minor in Psychology. Working as a media director after graduating from SJSU in 2008, he helped establish the structure and model for the first Adobe Youth Voices Peapod Academy sponsored by Adobe Systems and the musical group, the Black Eyed Peas. At the Peapod Academy, Gabriel led a team of media professionals and technology experts in serving and teaching high school students in the Peninsula.

Gabriel Lomeli - Cultura AmbassadorShortly after, he became an Adobe Youth Voices LEAD Educator and facilitated Adobe software courses and workshops for professionals from all around the world. On his free time, his creative vision and drive allowed him to produce direct and edit numerous music videos for MTV and BET. His passion for both media and technology led him to complete the “Learning, Design and Technology” Masters program at Stanford University in 2012.

Currently, Gabriel is working full-time as a Lecturer at the School of Design at Stanford University. He has also founded his own full-service creative media agency by the name of Conclave Concepts. Some of his clients include Google, Intel, ASUS Computers, Kaiser, and the Stanford School of Medicine.

Moving forward, Gabriel plans to grow his business into a top world brand. He is a believer that every person, company, and organization has a story worth telling; stories that can educate, inform, and inspire. Through the support of his team at Conclave Concepts, he plans to help identify those stories and bring them to life through creative media.”

 

Viviana Leija-Sysak – SVL Cultura Ambassador

 

Viviana Leija-Sysak is a visual artist born in Mexico City and currently living in the Bay Area. She holds a Masters in Fine Arts from the University of California in Santa Barbara (UCSB).

Viviana_Leija_Head_ShotShe is currently working as TV producer at CreaTV San Jose and has produced and edited Health Trust TV, Latino Focus and most recently Valley Politics which ranked #1 TV show in CreaTV this year. Her artistic work has been exposed in many venues, mostly in Mexico and USA. She has worked in the TV industry directing, producing, editing and animating shows and spots for several TV stations and production companies. In 2006 she directed and hosted “Mejora Tu Vida” a KPMR show in Spanish to bring fresh information to the Latino population in the Central Coast. Later in 2008, she produced, edited and hosted “Non-Profit Spotlight” a series dedicated to broadcast the best non-profit organizations in the area of Santa Barbara, CA.

She has also worked as a freelance graphic designer and video editor and joined the Marketing Department at The Metropolitan Transit District in Santa Barbara for a year as main graphic designer and producer.  In 2007, she edited the award winning documentary “The Shaken Tree” at the San Luis Obispo International Film Festival and in 2008, she published her first bilingual children’s book “My House is Full of Light“. Viviana has also worked as an art instructor for different organizations and volunteers as a music entertainer for kids.

Her latest artistic inspiration is combining her drawing skills with digital tools and recently initiated an art blog through Tumblr.com where she’s planning to post some of her personal artwork and comments about contemporary art and TV production.

 

Jessica Ruvalcaba – Cultura Ambassador

 

We are excited to announce that Cultura Ambassador, Jessica Ruvalcaba, will be joining Samsung SDS America as their new senior marketing manager.

Jessica has been with Cisco since 2010 where she started as an MBA intern. Shortly, there after Jessica was promoted as a marketing manager for the Americas in 2011 and has serve on Cisco’s Employee Resource Organization (Conexion) as the Director of Talent Pipeline.

JessicaJessica is an enthusiastic marketer who strives to inspire her team and has been passionate about delivering great results for Cisco’s partners, the field, and community. She contributed to Cisco’s mid-market growth by implementing marketing strategies that align to Cisco’s mid-market goals.

Under Jessica’s leadership as the Director of Talent Pipeline for Conexion she has produced excellent results by delivering strategic events and strengthening relationships with key internal and external stakeholders. Her efforts are focused on closing the STEM skills gap and engaging top prospects to contribute to Cisco’s growth, innovation, and competitiveness. Jessica has been instrumental in engaging Silicon Valley Latino as a partner to Conexion with several activities such as the Conexion High School Career Fairs.

Please join us in congratulating Jessica on her achievements, as well as in wishing her all the best and continued success with her new endeavor. Adelante Jessica!

Rich Garcia applies Entrepreneur Skills for a Worthy Cause

 

Silicon Valley Latino Advisory Board Member Rich Garcia just completed riding his bicycle from San Francisco to Los Angeles, a total of 545 miles. This was part of the AIDS Lifecyle charity bike ride.  An extraordinary accomplishment, we wanted to know what enabled him to be successful.

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“It’s very much like entrepreneurship: taking risks, failing, iterating, and relying on your network to achieve something EPIC. I have never cycled seriously until I started training for this; it was a risk to take this on.  If you don’t take risks, you remain where you are.”

The concepts of “failure” and “iteration” were also key in successfully riding all 545 miles. “I religiously trained for 8 months. I experienced numerous falls, cramps, sprains, bruises, scrapes, discomfort, and energy lapses. Those “failures” and the iterations to correct them resulted in success.”

Garcia admits that he learned these concepts while founding his startup company Blyve.com, a “Live Q&A Platform”. He adds, “what Blyve started as versus what we are now are two different things. We iterated efficiently on what we learned.” The result is revenue streams from some of today’s top brands including the Coca-Cola Company, Shell, and other large content producers.

Rich raised over $3,000 in donations for the San Francisco AIDS Foundation so that he could ride. “Everybody wins. Awareness is raised, people in need are funded, and I get to do something very special. You can’t do EPIC alone.”

Breaking News! Guillermo Diaz Jr. named CIO at Cisco

 

Silicon Valley Latino is delighted to report that earlier today Guillermo Diaz Jr. was announced as Cisco’s CIO!

Guillermo Diaz Cover PhotoThis is big news for the Latino community and especially for all of our Latino youth who aspire to be Latinos in Tech!  Over the past few years Silicon Valley Latino has developed a close relationship with Guillermo and we have learned that he is the real deal as it relates to being an inspiring leader. We have had the opportunity to meet with many of those on his teams at Cisco as well as with members of Conexion (Cisco’s Latino employee resource organization – Guillermo serves as their executive sponsor). The respect, enthusiasm and collaboration that he inspires are clearly evident. The same can be said for those he touches and works with in the community, just ask the folks at HITEC, Sacred Heart Nativity Schools, Cristo Rey High School and so many others.  As for us at Silicon Valley Latino, the connection was instant and we were inspired by his actions immediately. He was actually the person that inspired the name for our “Inspire Higher Tour” initiative. Guillermo’s phrase for 2014 was “Inspire Higher” and our CEO, Alex Ontiveros, was so moved by how Guillermo evangelized this phrase that we asked him if we could use it for a special initiative that we had in mind, of course the answer was yes. His phrase for 2015 has been “Inspire Exponentially” and it has clearly taken affect with many including us at Silicon Valley Latino.

 

Guillermo is deeply committed to his work as a technology expert, to being an inspiring and effective leader to his teams. However the element that we appreciate the most about him is his commitment to the Latino community especially our youth. Guillermo we congratulate you on today’s promotion to CIO at Cisco! It’s a very well earned accomplishment. We thank you for being an inspiring leader to many of us and for your commitment to inspiring the next generation of Latino heroes!

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We believe this is truly a well-earned promotion based on his numerous professional accomplishments and trajectory as well as the various awards and honors that he has earned over his career. We are also excited to see how he will help take Cisco to the next level by inspiring others exponentially. Adelante!