Rafael Madrigal – SVL Cultura Ambassador

 

Rafael Madrigal is the International Sales Manager for Network Video Technologies (NVT) located in Menlo Park, CA whose responsibility encompasses directing all the affairs and the company’s efforts into Latin America, Asia Pacific, the Asian Subcontinent and Oceania. Rafael was born and raised on the peninsula of Mexican decent and categorizes himself not only as Latino, but more specifically Chicano (Mexican-American.) “Traveling extensively throughout Latin American and the Caribbean visiting most capitals, secondary and tertiary cities, there are certain aspects that bind everyone together from Tijuana to Tierra Del Fuego, but when you break it down, there are clear distinctions between those individuals bread and raised not only in each country, but regionally as well with in the same country. In my case, born into a Hispanic household with parents originally from Jalisco in the San Francisco Bay Area with all the typical religious, cultural and economic blessings (or condemnations, depending on the perspective and day of the week); and formally educated in English in an Anglo-Saxon culture doesn’t happen anywhere but in the US, hence the term Chicano. ‘Ni de aquí, ni de allá’.”

 

Rafael Madrigal - SVL Cultura AmbassadorRafael before starting his career with NVT, started officially working part-time at the age of 16 through High School and through college for a couple of auto-shops focusing on installing electrical equipment that converted factory cars into emergency vehicles, namely patrol cars, undercover police cars, ambulances and fire trucks. This helped subsidize his personal expenses while living at home and paying for college. “Despite learning responsibility, discipline, working in a team, managing time effectively, managing full projects at an early age, dealing with school and my social life; I was immersed in the world of electrical equipment which at the time I thought was just really cool. Who doesn’t like loud noises, bright lights and sometimes driving such vehicles to be delivered to their owners as a kid!”

 

After graduating with a Bachelor of Science from San Jose State in International Business in ’96, Rafael was hired at NVT when it was still a six person enterprise (from a stack of resumes he was later told.) “There where only three of us in the Marketing and Sales team at the time; however being such a small company I confirmed my suspicion that acquiring a job with a small company was a chance to learn many different tasks, see how things worked from a birds’ eye view and grow quickly as a professional. Joining this small team afforded me the opportunity to take part in most daily tasks; everything from operations, finance, marketing and sales.” A year and half later, Rafael was offered the chance to take NVT overseas into Latin America and the Caribbean. “At the time I was the entire marketing and sales department, customer service, tech-support, collections, etc., for the region. I was handed this enormous task with no predecessors that had initially paved the way, I was literally blazing a new path.” Nevertheless, given the success of the endeavor, several years later once again the opportunity for Rafael to develop from scratch the territories of Asia and Oceania presented itself. Again, Rafael stepped up to the challenge. “Having a Bachelor degree from an institution based in the heart of Silicon Valley, with no disrespect to others; I like to say I received my Masters in Business Development, Sales and Fiscal Austerity on the streets and seminar rooms of México City, Bogotá, São Paulo, Buenos Aires, Lima, Caracas and Santiago; and my Doctorate Degree in Negotiation, Distance Management, Culture and Relationship Building in the back alleys and C-suites of Seoul, Shanghai, Macão, Bangkok, Delhi, Singapore and Sydney.”

 

Today NVT is known globally for its world class transmission products in the Electronic Security Industry; and in many regions that Rafael is responsible for, the name NVT is a top recognized brand, well known for creating industry nomenclature and whose company’s products are referred to as an eponym. NVT to this day is a private organization with people located worldwide and completely funded organically. The regions developed and currently managed by Rafael in the early days represented less than 1% of sales, in 2013 sales where 25% of all revenue generated for the company. “Besides the success NVT has had over the years and continues to experience, one of the things I’m most proud of is having met and dealt with such a vast array of individuals who would have never in their lifetimes even seen a Latino, much less interact and deal with a Chicano from humble beginnings ‘con ganas y sin miedo al trabajo’.”

 

Rafael continues to live in the Bay Area with his wife and three children and is based out of the Global Headquarters for NVT at the Menlo Park office in California. Rafael welcomes the opportunity to connect via his personal email address at madrigalralf@yahoo.com or you can find him on LinkedIn.

Manos Accelerator announces 7 new Start-ups

 

 

Congratulations to the 7 new startups at Manos Accelerator for the summer! We look forward to learning about your businesses and how they can help us.

Laura Gomez, Latina Entrepreneur, interview on Nueva Latina Pt 2

 

Edward Avila – SVL Cultura Ambassador

 

Edward Avila is the CEO of Manos Accelerator, a first-of-its kind accelerator targeting the development of Latino entrepreneurs.  He is a native of San Jose and has worked in Silicon Valley over the last 20 years as a Human Resources Professional, Executive Coach with companies such as Philips Semiconductors and Intersil Corporation and as an Entrepreneur.

Edward Avila - SVL Cultura Ambassador

Edward graduated from Bellarmine College Preparatory. He also earned a Master’s Degree in Organization Development from the University of San Francisco and a Bachelor’s degree in Political Science from Loyola Marymount University.

Edward has been recognized by PODER Hispanic Magazine as a Top 20 Latino Entrepreneur and also as a Game Changer by Hispanic Executive Magazine and has also been featured on ForbesTechCrunch, and The Wall Street Journal.

He is also proud to serve as an Advisory Board Member to Silicon Valley Latino.

Armando Castellano – SVL Cultura Ambassador

 

Armando Castellano is a musician, arts advocate and philanthropist who resides in the Silicon Valley where he wears many hats.

Armando Castellano - SVL Cultura Ambassador

 

As a French horn player he performs professionally in regional orchestras and chamber ensembles throughout the Bay Area.  Much of his time is also spent performing with and managing his chamber ensemble Quinteto Latino, an organization that advocates for classical music by Latin American and Latino composers through performance and education. As a music instructor and teaching artist he has taught in both English and Spanish, including San José City College and at many bilingual schools and institutions. In addition, through his work as a board member with his family’s foundation, the Castellano Family Foundation, he has had the opportunity to work with Latino non-profit  organizations throughout Silicon Valley dealing with issues around education, Latino leadership and the arts.

Raul Peralez – SVL Cultura Ambassador

 

Our next SVL Cultura Ambassador is Raul Peralez:

Raul Peralez is a lifelong resident of San Jose, California with a multiethnic background of US, Mexican & European roots.  Raul was the first in his family to graduate from college and began his career as a substitute high school teacher at MACSA Charter Schools.  He returned to school to become a certified Emergency Medical Technician (EMT), but has continued to be a substitute teacher for the past nine years.  In 2006, Raul joined the San Jose Police Department and is currently the only active duty officer in Santa Clara County to also work as a substitute teacher at Juvenile Hall and Community Day Schools.

Raul Peralez - SVL Cultura Ambassador

Outside of work, Raul is involved in numerous political and community ventures. He is the elected Vice President for his neighborhood association, an appointed Commissioner to the Santa Clara County Human Relations Commission, and an appointed delegate to the California State Democratic Party.

For over four years Raul has been a big brother with the Big Brothers-Big Sisters of the Bay Area and a mentor for homeless youth as a volunteer with Stand Up For Kids Silicon Valley. In his role as a police officer, Raul has also been a longtime volunteer at Silicon Valley FACES Camp Everytown and he regularly takes time during his days off to speak at local schools and community based organizations.

Raul has a degree in mathematics from San Jose State University and currently lives in the downtown Rosemary Gardens Neighborhood of San José. Raul is currently the youngest candidate in the San Jose City Council District 3 race and he looks forward to continuing his service to the community for many years to come.

 

Silicon Valley Latino 40 Under 40 Latin@s2Watch

Inaugural Silicon Valley Latino 40 Under 40 Latin@s2Watch Event

Silicon Valley Latino held its inaugural 40 under 40 Latin@s2Watch event celebrating up and coming Latin@s at Charles Schwab headquarters in San Francisco.

[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-53-39.jpg]2490
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-47-46.jpg]730
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-36-44.jpg]710
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-33-32.jpg]680
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-33-17.jpg]490
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-33-13.jpg]410
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-24-34.jpg]790
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-04-00.jpg]920
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-59-51.jpg]730
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-57-45.jpg]660
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-57-29.jpg]560
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-50-16.jpg]610
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-47-57.jpg]590
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-47-04.jpg]660
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-46-31.jpg]610
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-36-38.jpg]500
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-41-20.jpg]440
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-41-54.jpg]440
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-08-42-56.jpg]500
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-55-15.jpg]600
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-06-04.jpg]500
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-06-28.jpg]550
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-07-35.jpg]610
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-08-12.jpg]600
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-08-41.jpg]540
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-09-36.jpg]470
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-11-00.jpg]480
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-12-01.jpg]390
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-12-28.jpg]440
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-13-06.jpg]420
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-13-43.jpg]400
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-14-24.jpg]410
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-14-56.jpg]450
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-15-49.jpg]350
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-16-43.jpg]370
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-17-20.jpg]300
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-17-50.jpg]350
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-18-18.jpg]300
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-19-41.jpg]330
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-20-31.jpg]410
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-20-56.jpg]420
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-21-26.jpg]420
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-22-19.jpg]360
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-23-39.jpg]370
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-24-12.jpg]380
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-25-40.jpg]320
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-26-06.jpg]410
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-26-46.jpg]330
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-27-56.jpg]340
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-28-32.jpg]330
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-28-58.jpg]300
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-29-37.jpg]380
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-30-44.jpg]340
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-31-25.jpg]370
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-31-45.jpg]370
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-32-20.jpg]330
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-32-50.jpg]330
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-36-22.jpg]270
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-36-50.jpg]280
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-38-52.jpg]270
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-39-14.jpg]270
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-39-39.jpg]270
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-41-30.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-42-33.jpg]240
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-43-16.jpg]230
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-45-16.jpg]250
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-46-32.jpg]180
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-48-18.jpg]160
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-49-04.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-52-47.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-55-17.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-57-19.jpg]280
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-59-26.jpg]200
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-59-52.jpg]200
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-10-59-57.jpg]200
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-00-03.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-00-11.jpg]250
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-02-14.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-02-44.jpg]150
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-03-15.jpg]140
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-04-07.jpg]130
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-04-32.jpg]170
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-05-56.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-06-32.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-08-34.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-12-40.jpg]200
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-13-28.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-14-05.jpg]250
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-14-24.jpg]230
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-14-38.jpg]230
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-14-52.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-15-15.jpg]230
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-16-08.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-16-46.jpg]180
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-17-16.jpg]170
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-17-46.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-20-11.jpg]260
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-21-27.jpg]260
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-22-06.jpg]240
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-22-22.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-22-58.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-23-25.jpg]160
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-39-42.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-41-28.jpg]180
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-44-08.jpg]160
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-47-48.jpg]150
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-48-20.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-48-48.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-49-29.jpg]190
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-49-56.jpg]180
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-50-18.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-50-31.jpg]180
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-50-55.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-51-19.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-52-47.jpg]210
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-53-39.jpg]140
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-54-37.jpg]160
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-55-04.jpg]160
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-55-26.jpg]130
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-11-56-57.jpg]200
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-12-01-46.jpg]220
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-12-06-13.jpg]230
[img src=http://svlatino.com/wp-content/flagallery/inaugural-silicon-valley-latino-40-under-40-latins2watch-event/thumbs/thumbs_2013-03-14-09-13-50.jpg]850

On Leadership: Effective Leaders Own the Message

Effective communication is critical for successful leaders.  An executive’s well-articulated vision to employees or a coach’s inspirational pre-game speech could make the difference between success and failure.  On a historic scale, the famous rallying cries of “Si se puede,” “The only thing to fear is fear itself,” and “I have a dream” gave people hope and promise for a better future.  Cesar Chavez, Franklin D. Roosevelt, and Martin Luther King, Jr. were masters of using the media to move bold ideas, inspire a nation, and shape the course of history.

In Silicon Valley, history is definitely on our side.  A recent Santa Clara County Public Health report states that Latinos will make up nearly half of the projected 2.3 million county residents by the middle of this century, and our community is developing Latino leaders who have the smarts and ambition to guide the valley into the future.  Like visionary executives, motivational coaches, and inspirational national leaders, our next generation of leaders must have the ability to effectively communicate a vision for Silicon Valley to ensure success.

Despite the incredible growth of social media and other online platforms, the local newspaper is still the most influential media outlet with respect to shaping public policy that touches everyday life.  The newspaper endorses political candidates who in turn, as public policymakers, support initiatives and public activities advocated by the newspaper, and vice versa.  The local newspaper anoints those it deems smart, effective, and politically acceptable.  For those who are the anointed ones, it’s a pretty good deal.  If one doesn’t fall into that category, the chances of your message seeing the light of day in the newspaper are slim to none.

For Latinos, there’s a problem with this scenario.  We’re not exactly with the in crowd when it comes to the local press.  We’ve proven that we’re smart, effective, and politically acceptable to voters.  Apparently, however, the newspaper’s opinion-makers don’t see it the same way.  In the eyes of the local press, Latino activists and public officials are mediocre leaders who need to be monitored closely to ensure the public trust.

Whether through unintended inherent bias or well-planned institutional racism, the result is the same: newspaper readers are left to believe that Latinos can’t be trusted with the keys to local public leadership.  To address this reality, Latino leaders must find another way to effectively communicate to the public and influence public discourse.  That’s where social and online media can make the difference between success and failure.

For decades, Latino community leaders have been dragged through the proverbial mud by the local media.  Granted, some of it’s deserved because our leaders, like leaders of all creeds and colors, make mistakes.  We just have to realize that the while media has a microscope on public officials, it uses an electron microspore on Latino leaders.  The smallest indiscretion by Latinos will smudge a reputation, and real ethical lapses will land a Latino leader in court, or worse.  One could fill volumes citing editorials, news articles, and headlines providing evidence of this bias.  Unfortunately, there’s no space in this column for such an ambitious undertaking.

As we prepare Latinos to lead this valley into the future, we can address this disparity in one of two ways.  We can complain, protest, and shout racism at the top of our lungs, or we can do what political commentator Chris Matthews’ advises, “don’t get mad, don’t get even…get ahead.”  Of course, Matthews has it right.  We can no longer allow the media to tell our story or share our vision for the future from a perspective other than our own.  We can no longer allow the local press to define us and to perpetuate the insidious stereotype of the incompetent and untrustworthy Latino.

So how do we do this?  Like Chavez, Roosevelt, and King, we have to become masters of the media.  The media of mid-century Silicon Valley will be completely virtual and interactive.  But, we can’t wait until then to harness the limitless value of social and interactive media.  Our leaders should take advantage of every opportunity to learn how to use Twitter, Facebook, Tumblr and other tools like SVLatino.com to create a platform that highlights our community and influences public life to make our entire valley stronger and more competitive.

For those who are scared or worried about a future Silicon Valley that includes Latinos leaders at the agenda-setting table, don’t fret. Today’s emerging Latino leaders are professionals who serve today as school principals, corporate, public, and non-profit managers, labor leaders, entrepreneurs, and elected officials. We don’t have a “Latino agenda,” rather we have a Silicon Valley agenda that includes a robust economy with good jobs, affordable housing, strong families, excellent schools, and quality health care.  So, despite what the local press might portray, our agenda isn’t really scary at all. And, this is great news for the entire valley.

On Leadership is a Column by  Eddie Garcia, LLA Co-Founder and President