Pioneer Giju John & his Latin-Indian fusion music

 

Fusion music has evolved over the past few decades, bringing the characteristic elements of different regional music styles together in a harmonic way. This has also led to the formation of new music styles all together – Latin-Jazz, Mambo, Cha-cha-cha etc. There are numerous fusion styles in the global music scene now, but you may not have heard much about Latin-Indian fusion. And chances are also less that you are familiar with singer-songwriter named Giju John (unless you were in the competitive Salsa scene in Americas during the late 2000s).

SVL Amigo, Giju John, is one of the pioneers in the Latin-Indian fusion who debuted in the world music stage in 2007 with the first ever Indian-Salsa track. And since then he has continued to push this genre, through his work as an independent artist. There are other musicians who have produced notable music in the Latin-Indian style – primarily focusing on the Spanish guitar and Tabla tones – but what makes Giju’s work different from the rest is that he has taken the popular Latin dance-music genres – Salsa, Cha-cha-cha, Bachata – and created a unique style that blends in specific Indian elements while maintaining the essence of the original.
His debut album, released in 2007, ‘Rang Rangeeli Yeh Duniya’ (This Vibrant world) featured the first Indian-Salsa track which highlighted this creative balance, along with a music video that showcased an impressive and befitting Salsa choreography. Since then he has produced several tracks in his distinctive take on the Latin-Indian fusion genre and now for his latest work, he has chosen one of the most popular Latin music styles currently out there – Bachata. By bringing in Santur – an Indian string instrument – in place of the traditional lead guitar, along with a singing style influenced by his Indian classical training, Giju is introducing a uniquely soulful style called ‘Bachata Indu’.

For this album, Giju has teamed up with Grammy winning producer and director of the renowned Pacific Mambo Orchestra, Christian Tumalan. Together they have created a beautiful balance that at once brings out the romantic and sensual feel of Bachata while also highlights Santur fitting perfectly into its simple yet wholesome orchestration. Bachata Indu is also Giju’s first all-Spanish work, with plenty of guidance and help from Christian on the lyrics and diction. The album features three original tracks that have a dreamy-romantic and upbeat feel. The listeners would be pleasantly surprised to hear some non-traditional tones layered in the orchestration.

Originally from a small state in India called Kerala and growing up there till he was 23, Giju had gotten training in Indian Classical music and dance at a very young age. He used to perform in music bands during his school-college days, something which he pursued after he migrated to US 19 years ago for Graduate studies. It was in 2000, after he moved to Silicon Valley in California, that he got introduced to Latin music – in the form of Salsa. He happened to walk into local Salsa club randomly on a Friday night and it was pretty much love-at-first-sight for him. He started taking Salsa lessons the very next week and soon enough joined Salsamania Dance company, a newly formed dance company in 2000 which went on to become one of the top-rated Salsa teams in the world. Giju pursued Salsa professionally for over a decade as a dancer, instructor and choreographer with Salsamania and his own company, Beyond Dreamz Entertainment. It was during this time the idea of ‘Latin-Indian’ fusion dawned on him. Based on his exposure and expertise in the Indian and the Latin music/dance styles, he wanted to introduce specific Indian elements into the Latin dance-music styles without diluting its true essence. Purists may have a different opinion on it, but his work has resonated with thousands of music enthusiasts around the world.

About his latest work Bachata Indu, Giju says “As an enthusiast of Indian and Latin music styles, my intention with this fusion genre was to celebrate the differences in these two rich and vibrant cultures and create a sound that’s unique and soulful. I believe, this is the true essence of fusion music that transcends language barriers”. SVL got a pre-release copy of Bachata Indu, and after listening to the tracks, we are absolutely confident that these tracks can definitely bring the Latin-Indian genre, as well this gifted artist, into the mainstream.

 

‘Bachata Indu’ is releasing on June 8th. You can order it HERE.

You can check out some of Giju’s Latin-Indian fusion tracks here:

First Indian Salsa

First Indian Cha-cha-cha

First Indian Bachata

 

Giju’s official website is www.gijujohn.com and his FB music page is https://www.facebook.com/GIJU-133229957073/ .

Some of the artists that Giju is inspired by includes Tito Puente, A R Rahman, Aventura, Alfredo de la Fé and Prince Royce.

 

Miguel Garcia – SVL Jr. Cultura Ambassador

 

Silicon Valley Latino is excited to introduce our Jr. Cultura Ambassador program, which is focused on featuring stellar high school students. We are delighted to introduce our first Jr. Cultura Ambassador, Miguel Garcia.  Miguel is a junior at Cristo Rey High School in San Jose, California and an intern at Cisco. Through his internship, Miguel works in the IT department for Katty Coulson, IT Director (Regional IT Leader for Americas) where he has been doing an outstanding job on various projects.

Besides being focused on achieving his academic goals by taking AP courses, Miguel enjoys playing on the varsity soccer team and next year he plans to join the volleyball team.  In addition to academics and sport, Miguel has taken a deep interest in photography and video editing and plans to pursue a career in this field in the future. Miguel also enjoys working on bicycles and when he’s not fixing them he enjoys riding throughout San Jose. He also derives much satisfaction from working in landscaping with his father on a weekly basis.

We’ve also received several reports that Miguel is a great networker and enjoys meeting people from various backgrounds and learning about their journeys so don’t be surprised to see him at one of our networking events in the near future. This summer Miguel will be attending the Saints and Scholars program in Indiana at the Holy Cross College.  We will certainly keep an eye on Miguel and his up and coming senior year at Cristo Rey.

Interested in becoming an SVL Cultura Ambassador?  Reach out to us so that we can give you all the details on joining this growing community of professional latin@s.  email us info@svlatino.com

HITEC Making Great Strides – Pushing Up and Pulling Up

 

HITEC is the Hispanic IT Executive Council and one of the most relevant and impactful organizations in the country as they Push Up and Pull Up their members and the communities they engage in. It was founded to increase Hispanic representation in the diversity-challenged IT industry.  HITEC is also a premier global executive leadership organization of senior business and IT executives who have built outstanding careers in information technology.  Its premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and information technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned IT firms across the Americas.  HITEC enables business and professional growth for its members and fills the executive pipeline with the next generation of Hispanic IT leaders.

This has all been made primarily possible through the vision and leadership of Andre Arbalaez (President) and Alberto Yepez (Chairman) as well as through the dedication and support from numerous distinguished Board of Directors many of which work for Silicon Valley High Tech companies. In addition to having excellent leadership awards and recognition events in markets like New York, DC, Miami and Silicon Valley (soon also in Dallas and Guadalajara, Mexico) they also offer their members a comprehensive emerging executive program. Most recently they’ve launched the HITEC Foundation that will provide scholarships to Latino students who are interested in pursing a STEM degree.

Silicon Valley Latino salutes the great work this organization has accomplished and continues to lead. We are also proud to note that many of our Silicon Valley Latino Cultura Ambassadors (Guillermo Diaz Jr, Ileana Rivera, Ramon Baez, Juan Carlos Gutierrez) have taken an active part in propelling HITEC to new heights while others (Pepe Gomez, Anne-Marie Olholm-Azzi, Jorge Titinger to name a few)  have been behind the scenes.

Once again, we congratulate and salute HITEC and look forward to collaborating with this great organization again in the future.

Adelante!

In The Making – The Ivan Reyes Story

Every once in a while we are fortunate enough to see an extraordinary talent unfold before our eyes. Well, fortunately for some of us in the Bay Area we have been able to witness the commitment, drive and passion of Ivan Reyes transform into the evolution of a true musician, an inspirational role model, a talented music producer and a visionary entrepreneur. Throughout his journey, Ivan has been committed to helping under-served youth through his work at places like the Boys and Girls Club and the Movimiento De Arte y Cultura Latino Americana MACLA.

Ivan is an accomplished musician and a truly talented music engineer and producer.  In addition, he possesses both solid non-profit experience and that of the commercial recording industry. Through his leadership and passion, many creative arts organization and entertainment companies/artists have benefited.

Ivan’s latest designs are two unique companies known as TempLo and Escena. TempLo is a team composed of talented music producers out of the San Francisco Bay Area innovating music production with their versatile skill sets. Beyond the music, TempLo helps musicians establish a brand within the music industry. Escena encompasses the multi-media and visual arts to deliver premier photography products and video services in the Bay Area.

His latest project, Untamed,  is co-produced with The BeatPushers. The album consists of 8 songs featuring different singers from around the states and sounds like a party!

We invite you to enjoy this short video featuring “In the making – Ivan Reyes”

 

 

 

Cultura Ambassador Diana Albarrán featured in Vanity Fair

 

“In Celebration of the Release of the Movie Hidden Figures,Vanity Fair Studios Profiles Notable and Diverse Figures in S.T.E.M.”

And highlighted is, Cultura Ambassador and friend, Diana Albarrán Chicas among these wonderful women!

 

Latinx Leader Laura Gomez lands 2MM for Startup!

Since landing an investment of $2MM in her startup, Cultura Ambassador & Advisory Board member of SVLatino Laura I. Gómez has been interviewed by many but this interview with CNN is her most entertaining in a while.

Share your thoughts on this success story here or via our social media platforms

 

GourMex SV 2016!

 

Be part of GourMex SV and live an extraordinary evening that celebrates a rich Mexican heritage in the culinary arts. Silicon Valley Latino is proud to be a media sponsor so we invite you to come out and Savor the mouth-watering creations from some of the trendiest restaurants in the Bay Area. Come meet the Mexican chefs behind the magic of it all. Mingle amongst 400 attendees as you enjoy premium wines from hand-selected vintages by their Mexican winemakers. Delight with the time-honored tradition of all grand fiestas and revel with company. Lift your glass and say cheers with Mezcal and Tequila.

Live GourMex SV 2016 at the San Jose Museum of Arts and sample from 30 Bay Area Restaurants and Beverage Purveyors.

Celebrate with us the many contributions of the Mexican community throughout the Bay Area.

Enjoy this video from last year’s event at the San Jose Museum of Art

 

How Advertising is Evolving: From “In Your Face Ads” to Sponsored Experiences

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What is a sponsored experience?
One of the examples that comes to mind from the “real” world, is the Sephora makeup session: When a customer walks into the store to get a free makeup session using the products from brands Sephora want to promote, that’s a sponsored experience.

How can we create sponsored experiences in the mobile world?
Advertising needs to evolve. Smartphone screens are very small (even though they have grown into phablets), and display ads take too much of that screen real estate. Hersh Choksi, VP Products & Strategy at Flightly, an exclusive Twitter advertising partner, agrees: “Mobile has been much faster to adopt native advertising, which aligns more with the idea of a sponsored experience rather than an interruptive ad.”

In today’s digital world, we see a shift towards convenience and instant gratification. Sponsored experiences can be part of this mobile content, and would provide users a convenient experience on their smartphones without having to leave the mobile app or browser experience they are currently in. So how can we provide meaningful experiences for brands that relate with users?

Here are some examples and use cases for sponsored experiences in the mobile world:

1. Meeting Locations
Many of us use our smartphones to coordinate when and where we are going to meet with colleagues and friends. When we are searching for that cool restaurant or bar, wouldn’t it make sense for either the location apps or restaurants themselves to pay for placement right there, at your fingertips?

2. Transportation
Once we decide on the place and time, we need to get there! Why couldn’t there be a sponsored transportation experience at this time to take an Uber or a Lyft? This could be sponsored or subsidized by the transportation company, or for the transportation company could pay for the opportunity to surface at this time in the user’s screen.

3. Music for Fitness
Let’s assume you are one of those people that track their physical activity while exercising; using apps to track your ride or map your run, etc. Let’s also assume you like to listen to some music to “pump you up” and energize you while exercising. Today you need to open your fitness apps and then go and open another music app to find that music. What if Pandora or Spotify would offer you a sponsored “Work out music” option within the fitness app itself?

I wanted to show you through the examples above how sponsored experiences can be meaningful to users and not be considered interruptive.

How would you prefer to have Sponsored Ads served up to you?

 

Cultura Ambassador Laura Gomez takes aim at Diversity Issue

 

Silicon Valley Latino Cultura Ambassador and Advisory Board Member Laura I. Gómez is part of an amazing team of women who are tackling the Diversity Issue in Tech. Here is yet another article highlighting who they are and what they are shooting for.

How are you taking part in battling this issue?  Share your actions and thoughts here.

Congrats Laura and keep up the great work!
‪#‎Latina‬ ‪#‎LatinaMentor‬ ‪#‎LatinaLeader‬

ITVS.org shining light on Independent Producers

We invite you to learn about this wonderful Independent Television Service (ITVS) that brings to light stories and points of view that are not covered by mass media.  As we, Silicon Valley Latino, are accustomed to highlighting and promoting the positives that Latin@s do within the community we wanted to share this organizations contributions and their similar Mission as ours.

http://itvs.org/films/visiones

 

Mission Statement

The Independent Television Service (ITVS) brings independently-produced, high-quality public broadcast and new media programs to local, national and international audiences. The independent producers who create ITVS programs take creative risks, tackle complex issues and express points of view seldom explored in the mass media. ITVS programs enrich the cultural landscape with the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.