# Silicon Valley Latino
> Silicon Valley Latino is the Bay Area's Emmy-nominated Latino media company celebrating Latino excellence through storytelling and advocacy since 2011.
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## Pages
- [About Us](https://www.svlatino.com/about-us.md) - Silicon Valley Latino is dedicated to celebrating the success stories of Latino and Latina professionals. Through compelling content and engaging dialogue, we challenge perceptions and inspire new generations of Latino heroes. Join us as we continue to empower our community and showcase excellence.…
- [Advisory Board](https://www.svlatino.com/advisory-board.md) - Michael Archuleta, MBA CIO, Mt San Rafael Hospital Website · LinkedIn Read bio Recognized as a Top Hospital and Health System CIO to know and named a Rising Star in Healthcare, Michael is a cutting edge, innovative, visionary leader, disruptor, and collaborator who possesses strong leadership skill…
- [#CreoEnTi](https://www.svlatino.com/creoenti.md) - The Inspire Higher Tour initiative consists of featuring four Latino professionals (two women & two men) from the STEAM industries through a one-hour moderated panel discussion at different high schools in the Bay Area whose student body is predominantly Latino. It also consists of a rotating panel…
- [Ethics & Correction Policy](https://www.svlatino.com/ethics-correction-policy.md) - SVL's editorial standards, sourcing practices, and correction policy — how we report, verify, and correct our journalism.
- [Ownership Disclosure](https://www.svlatino.com/ownership-disclosure.md) - SVL's ownership structure, corporate entity, and funding sources. Alex Ontiveros and Sergio Domeyko, self-funded, no outside investors.
- [Privacy Policy — Editorial & Media](https://www.svlatino.com/privacy-policy-editorial-media.md) - Silicon Valley Latino's privacy policy for our editorial platform, newsletter, and analytics data. Emmy-nominated Latino media company.
- [Testimonials](https://www.svlatino.com/testimonials.md) - What the Community is Saying Partners, educators, and leaders on working with Silicon Valley Latino. Kaiser Permanente San Jose Medical Center has had the great pleasure of working with Silicon Valley Latino (SVL) over the years. The SVL team has allowed us to produce instrumental, area-wide videos…

## Posts
- [From Immigrant Kid to CEO: Alex Ontiveros' Story](https://www.svlatino.com/blogs/entrepreneur/alex-ontiveros-immigrant-kid-to-ceo.md) - Two teachers wrote letters about a young man Alex Ontiveros didn't yet recognize. At a BILL fireside chat, the SVL founder shares how he became him.
- [Dr. Antonio Lopez Is Still Writing East Palo Alto's Story, One Poem at a Time](https://www.svlatino.com/blogs/cafecito/dr-antonio-lopez-poet-east-palo-alto.md) - Dr. Antonio Lopez, San Mateo County Poet Laureate, on poetry, power, and giving back. The first Cafecito with Emmy-nominated Silicon Valley Latino.
- [The Home We Carry, The Home We Create](https://www.svlatino.com/blogs/raices/the-home-we-carry-the-home-we-create.md) - Executive Cultura Ambassador Jazmin Diaz finds home in the smells of Degollado, Jalisco, and in the traditions she passes on to her four children.
- [Sazón, Familia y Amor: The Flavors of Home](https://www.svlatino.com/blogs/raices/sazon-familia-y-amor-the-flavors-of-home.md) - Our Home series continues this Hispanic Heritage Month. Today’s essay comes from Angela Flores Robertson, Service Delivery Leader at Palo Alto Networks.
- [From Where We Started to Where We’re Going](https://www.svlatino.com/blogs/raices/from-where-we-started-to-where-were-going.md) - From government housing in rural Colorado to the boardroom, Michael Archuleta on the fighting chance that shaped his idea of home.
- [Home, In Their Own Words](https://www.svlatino.com/blogs/art-culture/home-in-their-own-words.md) - What does home mean to you? Four voices from SVL's Advisory Board answer in their own words this Hispanic Heritage Month.
- [What Home Means to Me](https://www.svlatino.com/blogs/raices/what-home-means-to-me.md) - For his father, home was Mexico. For his mother, home was wherever family gathered. For Francisco Jiménez, home became something he had to leave to find. A reflection from the author of The Circuit.
- [Where Home Really Is](https://www.svlatino.com/blogs/raices/where-home-really-is.md) - Nancy Marmolejo spent her twenties moving from apartment to apartment. Her mother's house was the one constant, until the year she became her mother's caregiver, and the year after, when she had to let it go.
- [Two Flags, One Home](https://www.svlatino.com/blogs/raices/two-flags-one-home.md) - Two flags hung on his bedroom wall growing up, Mexican on one side, American on the other. Eddie García opens SVL's Hispanic Heritage Month series with a Sunday morning that never left him.
- [We Are the Economy Too: What $1.26 Billion Tells Us About Who Powers Cook County](https://www.svlatino.com/blogs/business/1-26-billion-gone-the-university-study-that-finally-puts-a-number-on-what-we-already-knew.md) - A new University of Illinois Chicago study set out to measure the cost of fear. What it found: Latino families don't just support their own community, they help power the entire county's economy.
- [Why the Mexica Story Matters](https://www.svlatino.com/blogs/raices/why-the-mexica-story-matters.md) - Historical memory shapes more than our understanding of the past. In the final installment of his Raíces series, Salomón Quintero explains why he chose the Mexica as the subject of Flight of the Hummingbird, and why recovering Indigenous history matters to Latino communities today.
- [Entering the Mexica World: Flight of the Hummingbird](https://www.svlatino.com/blogs/raices/entering-the-mexica-world-flight-of-the-hummingbird.md) - Salomón Quintero explores the language and art of his novel Flight of the Hummingbird, tracing a philosopher-artisan's journey and the Mexica poetry that meditates on beauty and mortality."
- [Jessica Ruvalcaba - Cultura Ambassador](https://www.svlatino.com/blogs/latinos-in-tech/jessica-ruvalcaba-cultura-ambassador-makes-career-change.md) - We are excited to announce that Cultura Ambassador, Jessica Ruvalcaba, will be joining Samsung SDS America as their new senior marketing manager. Jessica has been with Cisco since 2010 where she started as an MBA intern.
- [Afro-Latina Leadership Making History: Joseline Peña-Melnyk](https://www.svlatino.com/blogs/business/afro-latina-leadership-making-history-joseline-pena-melnyk.md) - Joseline Peña-Melnyk made history as she was unanimously elected Speaker of the Maryland House of Delegates, becoming the first Afro-Latina to lead a legislative chamber in the state’s history.
- [Webee Founder, Cecilia Flores, Awarded $2 Million at Female Founders Competition](https://www.svlatino.com/blogs/latinos-in-tech/webee-founder-cecilia-flores-awarded-2-million-at-female-founders-competition.md) - Cecilia Flores of Argentina leads Webee, a Sunnyvale IoT startup, to a $2 million award in Microsoft and Pivotal Ventures' Female Founders Competition. Her AI-powered technology brings real-time monitoring to industries like farming, proving Latina innovation scales.
- [Evelyn Brito leads the Bodega Makover Series!](https://www.svlatino.com/blogs/creoenti-ambassador/evelyn-brito-leads-the-bodega-makover-series.md) - Evelyn Brito couldn't find fresh produce at her local bodega, so she created The Bodega Makeover — a web series transforming corner stores city by city, one story at a time.
- [Raising a Glass (and a Fork!) to Latino-Owned Businesses Making an Impact in Oregon](https://www.svlatino.com/blogs/entrepreneur/raising-a-glass-and-a-fork-to-latino-owned-businesses-making-an-impact-in-oregon.md) - At SVL, we proudly spotlight Latine-owned businesses across the nation. Not just during Hispanic Heritage Month, but 365 days a year. Let’s stand together, strengthen our communities, and push back against the #EconomicGenocide impacting our entrepreneurs.
- [Walking Toward Belonging: The Story of Huellas Latinas](https://www.svlatino.com/blogs/health-beauty/walking-toward-belonging-the-story-of-huellas-latinas.md) - In the heart of Minnesota, Huellas Latinas is redefining what it means to belong. Founded by Venezuelan urban planner Luisana Santibáñez, this inspiring organization connects Latino immigrants to nature through hiking, community, and healing.
- [Celebrating Paty Millán Montesinos Award-Winning Author, Technologist, and Trailblazing Latina Storyteller](https://www.svlatino.com/blogs/art-culture/silicon-valley-latino-feature-celebrating-paty-millan-montesinos-award-winning-author-technologist-and-trailblazing-latina-storyteller.md) - Paty Millán Montesinos, a trailblazing Latina technologist turned award-winning author, is redefining representation in children’s literature. Her bilingual books, inspired by her son’s journey with vision impairment, empower children to see themselves as heroes of their own stories.
- [Consistency. Excellence. Leadership. Michael Archuleta In Motion](https://www.svlatino.com/blogs/business/consistency-excellence-leadership-michael-archuleta-in-motion.md) - Michael Archuleta, SVL Advisory Board Member, continues his streak of national recognition with honors from Becker’s Hospital Review and a finalist nod for CIO of the Year at the Colorado Technology Association’s APEX Awards.
- [Latine-Owned Businesses Navigate a Shifting Economic Landscape](https://www.svlatino.com/blogs/business/latine-owned-businesses-navigate-a-shifting-economic-landscape.md) - What are Latine business owners experiencing in today’s economy? Drawing from our recent survey, this article explores emerging trends, shared challenges, and the resilience shaping Latino entrepreneurship as we look ahead.
- [A Wall of Love: ALAS Brings the Heart of the Coastside to Life in Half Moon Bay](https://www.svlatino.com/blogs/social-impact-advocates/a-wall-of-love-alas-brings-the-heart-of-the-coastside-to-life-in-half-moon-bay.md) - A farmworker. A flower seller. A guelaguetza dancer. International muralist Rafael Blanco brought the heart of the Coastside to life on the walls of ALAS headquarters in Half Moon Bay — and a community finally sees itself celebrated.
- [The Tech Museum and the Children's Discovery Museum Stand on the Ashes of La Colonia](https://www.svlatino.com/blogs/raices/the-tech-museum-and-the-childrens-discovery-museum-stand-on-the-ashes-of-la-colonia.md) - Before the Tech Museum and the Children's Discovery Museum, there was La Colonia. Eddie García documents how San José's urban renewal policies demolished a thriving Mexican neighborhood. Part 6 of Raíces — Our Story, Our Narrative.
- [¡Viva El Mariachi! How a Festival in a Cramped Office Became the Dream’s First Victory](https://www.svlatino.com/blogs/raices/viva-el-mariachi-how-a-festival-in-a-cramped-office-became-the-dream-s-first-victory.md) - Five people. One office. 1988. That is where the Mexican Heritage Plaza began. Eddie García documents how the Mexican Heritage Corporation turned four decades of rejection into a $153,000 mariachi festival victory. Part 8 of Raíces — Our Story, Our Narrative.
- [In a Word — Hope: The Mexican Heritage Plaza and the Legacy That Refuses to Be Renamed](https://www.svlatino.com/blogs/raices/in-a-word-hope-the-mexican-heritage-plaza-and-the-legacy-that-refuses-to-be-renamed.md) - “This cultural center will offer, in a word — hope." Twelve chapters of forgotten San José history later, Eddie García closes the Raíces series with the legacy that refuses to be renamed, and a 94-year-old Blanca Alvarado having the last word.
- [9-9-99: The Day San José’s Mexican Community Finally Came Home](https://www.svlatino.com/blogs/raices/9-9-99-the-day-san-jose-s-mexican-community-finally-came-home-2.md) - September 9, 1999. The Mexican Heritage Plaza opens its doors. The spirits of 220 years of presence, resilience, and perseverance gather on the balcony. Todos Juntos with the community. Eddie García takes us to the day they all came home. Part 11 of Raíces — Our Story, Our Narrative.
- [From Activism to Ancestral Memory: Why I Wrote Flight of the Hummingbird](https://www.svlatino.com/blogs/raices/from-activism-to-ancestral-memory-why-i-wrote-flight-of-the-hummingbird.md) - A new volume of Raíces begins. Volume 1 gave our history a place. Volume 2 gives it a voice. Salomón Quintero, UC Berkeley Chicano movement veteran and 45-year attorney, on the questions that led him from the picket line to writing Flight of the Hummingbird.
- [Show Me the Money: How the Mexican Heritage Plaza Got Funded Against All Odds](https://www.svlatino.com/blogs/raices/show-me-the-money-how-the-mexican-heritage-plaza-got-funded-against-all-odds.md) - $30,000 from a community appeal. Less than 3% of what was needed. Eddie García documents how community members with persistence, tenacity, and an unshakeable belief took the dream all the way to Congress. Part 9 of Raíces — Our Story, Our Narrative.
- [The Dream: Four Decades of Fighting for a Space to Call Our Own](https://www.svlatino.com/blogs/raices/the-dream-four-decades-of-fighting-for-a-space-to-call-our-own.md) - As early as 1952, San José's Mexican community was fighting for a cultural center. The city said no. Four decades of roadblocks and demolished plans. Eddie García documents the dream that refused to die. Part 7 of Raíces — Our Story, Our Narrative.
- [She Learned to Read People at a Flea Market. Now She's Teaching Leaders How to Listen.](https://www.svlatino.com/blogs/cultura-ambassador/she-learned-to-read-people-at-a-flea-market-now-shes-teaching-leaders-how-to-listen-2.md) - Nancy Marmolejo spent decades helping leaders find their voice. Now she's teaching them to listen. Meet the newest SVL Executive Cultura Ambassador.
- [The Dream Comes True: 300 People, 46 Degrees, and Four Decades of Fighting Finally Break Ground](https://www.svlatino.com/blogs/raices/the-dream-comes-true-300-people-46-degrees-and-four-decades-of-fighting-finally-break-ground-2.md) - Gun-metal gray skies. Forty-six degrees. Three hundred people huddled together on an open lot in East San José. December 13, 1997. Eddie García takes us to the morning four decades of dreaming finally broke ground. Part 10 of Raíces — Our Story, Our Narrative.
- [She Did Not Wait for Permission | Alexis Martinez Collegiate Cultura Ambassador](https://www.svlatino.com/blogs/cultura-ambassador/she-did-not-wait-for-permission-alexis-martinez-collegiate-cultura-ambassador.md) - Her grandparents worked the fields of Nuevo León and Oaxaca so their children could go further. Their granddaughter is commissioning as a United States Air Force Officer. Alexis Martinez is a 4.0 cadet, a single mother, and the next generation of Latina leadership in America.
- [Protecting Our People in the Age of Artificial Intelligence](https://www.svlatino.com/blogs/business/protecting-our-people-in-the-age-of-artificial-intelligence.md) - AI is reshaping banking, healthcare, hiring, and everyday life. And one of our own is making sure our community doesn't get left behind or worse, left vulnerable. SVL Advisory Board Member Arnaldo "Arnie" Lopez sits down with SVL Founder Alex for an exclusive conversation on AI security.
- [24,342 Acres. By 1865 His Family Had 2,200. The Difference Was the Law.](https://www.svlatino.com/blogs/raices/24-342-acres-by-1865-his-family-had-2-200-the-difference-was-the-law.md) - Eddie García tells the story of Antonio Chaboya, San José's largest private landowner, and the 1851 law that stripped 90% of his land from him and his fellow Californio ranchers.
- [New Almaden Mines: How Mexican Labor Built Silicon Valley and Fought Back](https://www.svlatino.com/blogs/raices/new-almaden-mines-how-mexican-labor-built-silicon-valley-and-fought-back.md) - Eddie García takes us underground into the New Almaden Mines, where Mexican miners on Cinnabar Hill sparked what may be the earliest ethnic Mexican-organized labor movement in U.S. history.
- [The Founding of El Pueblo de San José: A 22-Day Journey Into History](https://www.svlatino.com/blogs/raices/the-founding-of-el-pueblo-de-san-jose-a-22-day-journey-into-history.md) - Eddie García reconstructs the 22-day journey that 66 Mexican settlers took from San Francisco to found El Pueblo de San José de Guadalupe in 1777.
- [The Mexicans: How San José's Founders Were Written Out of Their Own City's History](https://www.svlatino.com/blogs/raices/the-mexicans-how-san-joses-founders-were-written-out-of-their-own-citys-history.md) - Historian Eddie García examines how San José's Mexican founders were systematically erased from the city's own historical record and who finally told the truth.
- [Raíces | Vol. 1, Part 1 — The Prologue](https://www.svlatino.com/blogs/raices/raices-vol-1-part-1-the-prologue.md) - Eddie García traces Mexican Heritage Plaza's story from San José's founding in 1777 to a cultural landmark that almost never got built.
- [2025: Storytelling Has Always Been Our Strategy](https://www.svlatino.com/blogs/business/2025-storytelling-has-always-been-our-strategy.md) - 2025 reaffirmed what has always guided Silicon Valley Latino: storytelling as strategy. In a year shaped by uncertainty and nonstop headlines, we remained focused on elevating the positive, impactful work happening across our community.
- [Latina Leadership Makes History in the Crescent City - New Orleans](https://www.svlatino.com/blogs/business/latina-leadership-makes-history-in-the-crescent-city-new-orleans.md) - This week, Helena Moreno was officially inaugurated as the 63rd mayor of New Orleans, marking a historic first as the city’s first Latina mayor and only the second woman to ever hold the office.
- [Dr. Antonio López: From East Palo Alto to Stanford, Poet Laureate](https://www.svlatino.com/blogs/cultura-ambassador/dr-antonio-lopez-from-east-palo-alto-to-stanford-poet-laureate.md) - He was the first in his family to graduate college. Now he's Dr. Antonio López: Marshall Scholar, former Mayor of East Palo Alto, and San Mateo County's Poet Laureate. This is the story of a bridge built wide enough for everyone who comes next.
- [Built to Last: The Career Journey of Arnie Lopez, SVL Advisory Board Member](https://www.svlatino.com/blogs/cultura-ambassador/built-to-last-the-career-journey-of-arnie-lopez-svl-advisory-board-member.md) - Arnie Lopez came to the Bay Area from La Paz, Bolivia as a young child. Thirty years later, he is VP of Systems Engineering at Forescout, a global leader in Frontier AI cybersecurity. This is what persistence looks like.
- [Griselda Gonzalez Makes History as CMSA Chairwoman](https://www.svlatino.com/blogs/cultura-ambassador/official-griselda-gonzalez-makes-history-as-cmsa-chairwoman.md) - It's official. Griselda Gonzalez has been installed as Chairwoman of the California Moving & Storage Association. The first immigrant Latina and only the sixth woman to lead the association in its 108-year history.
- [The Latino Military Legacy America Should Know by Heart](https://www.svlatino.com/blogs/social-impact-advocates/the-latino-military-legacy-america-should-know-by-heart.md) - The day after Memorial Day, Silicon Valley Latino reflects on the Latino veterans whose courage, sacrifice, and service helped build the greatest military force in history. By Sergio Domeyko, COO & Editor, Silicon Valley Latino Tuesday, May 26, 2026 I served in the U.S. Coast Guard. I came home. No…
- [She Made the Invisible Visible - Sophia Chavez, Collegiate Cultura Ambassador](https://www.svlatino.com/blogs/cultura-ambassador/she-made-the-invisible-visible-sophia-chavez-collegiate-cultura-ambassador.md) - Sophia Chavez, Latina graphic designer and LMU senior, grew up watching her community's cultura get celebrated while the people behind it stayed invisible. She didn't look away. She built her thesis around it.
- [Growth Does Not Happen by Accident: A Conversation with Jazmin Diaz of Flourish Learning & Development](https://www.svlatino.com/blogs/business/growth-does-not-happen-by-accident-a-conversation-with-jazmin-diaz-of-flourish-learning-development.md) - Jazmin Diaz built her career navigating unfamiliar spaces with resilience, intention, and determination. Then she built a company to help others do the same. SVL sits down with the Founder of Flourish Learning & Development — and the answer this series has been building toward.
- [Griselda Gonzalez: From El Salvador to Chair of the Board.](https://www.svlatino.com/blogs/cultura-ambassador/griselda-gonzalez-from-el-salvador-to-chair-of-the-board.md) - Most people in the moving industry move things. Griselda Gonzalez moves industries. This month, May 2026, she becomes Chair of the Board of the California Moving and Storage Association — the sixth woman and the first immigrant Latina to hold the position in its more than 100-year history
- [Joy Is Not a Side Effect: How Jess Custom Cakes Is Building Community One Bite at a Time in Charlotte, NC](https://www.svlatino.com/blogs/business/joy-is-not-a-side-effect-how-jess-custom-cakes-is-building-community-one-bite-at-a-time-in-charlotte-nc.md) - Jessica Gonzalez started baking in high school with no business plan and no roadmap — just love for her familia and her craft. Today Jess Custom Cakes is one of the most optimistic Latino-owned businesses in Charlotte, NC. And in 2026 she is just getting started.
- [Angela Flores Robertson: First-Gen Latina Leader, Cultura Ambassador, and SVL Advisory Board Member](https://www.svlatino.com/blogs/cultura-ambassador/angela-flores-robertson-first-gen-latina-leader-cultura-ambassador-and-svl-advisory-board-member.md) - Angela Flores Robertson didn't wait for permission. A first-gen Latina, SVL Cultura Ambassador, and Advisory Board member — she builds the table and makes sure every seat is filled.
- [We Are the Reason This Industry Exists: How Reclamación Wines Is Taking Back the Narrative in California Wine Country](https://www.svlatino.com/blogs/business/we-are-the-reason-this-industry-exists-how-reclamacion-wines-is-taking-back-the-narrative-in-california-wine-country.md) - The California wine industry was built on Latino labor. Now a new generation is claiming ownership. Silicon Valley Latino sits down with David Salazar of Reclamación Wines — and the story he tells belongs to all of us.
- [The Fifth Largest Economy Nobody Is Talking About: The $4 Trillion Truth About Latino and Latina Entrepreneurs](https://www.svlatino.com/blogs/business/the-fourth-largest-economy-nobody-is-talking-about-the-4-trillion-truth-about-latino-and-latina-entrepreneurs.md) - Latino-owned businesses are growing ten times faster than white-owned businesses. Latina-owned firms grew 82% in five years. And yet four doors are closing simultaneously on Latino and Latina entrepreneurs. Silicon Valley Latino names them all — and why community investment has never mattered more.
- [Jazmin Diaz: Leading with Purpose, Growing with Intention](https://www.svlatino.com/blogs/cultura-ambassador/jazmin-diaz-leading-with-purpose-growing-with-intention.md) - Jazmin Diaz has navigated worlds — from México to the U.S., from the classroom to Silicon Valley's executive floors. As a leader, author, mother of four, and Founder of Flourish Learning & Development, she has built her career on one belief: growth is possible for anyone willing to do the work…
- [When Latinas Build Together, Communities Transform](https://www.svlatino.com/blogs/social-impact-advocates/when-latinas-build-together-communities-transform.md) - In Silicon Valley, where innovation is celebrated and resources flow freely, Latina women have too often been left out of that story. Unidas Somos Más Fuertes (USMF) was built specifically to change that.
- [From La Paz to the World: How One Latino Founder Built Bridges Between Continents](https://www.svlatino.com/blogs/cultura-ambassador/from-la-paz-to-the-world-how-one-latino-founder-built-bridges-between-continents.md) - He came to the U.S. to learn English. He left with a global vision. Seen's story is proof that curiosity is a business strategy — and that the best opportunities live exactly where worlds collide
- [Flor de Chile: A Latina Entrepreneur's Table Becomes a Brand](https://www.svlatino.com/blogs/business/flor-de-chile-a-latina-entrepreneurs-table-becomes-a-brand.md) - Natalia turned a pandemic kitchen experiment into Flor de Chile, now on Bay Area shelves. A Women's History Month spotlight on Latina entrepreneurship.
- [They Cut the Ladder: The Federal Rule Shutting Latino Entrepreneurs Out of Capital](https://www.svlatino.com/blogs/business/they-cut-the-ladder-the-federal-rule-shutting-latino-entrepreneurs-out-of-capital.md) - The SBA has banned legal permanent residents from federal small business loans. Here's what it means for Latino entrepreneurs, and what SVL is doing about it.
- [From the North Pacific to the South Pacific: Marcela Gutiérrez-Graudiņš Carries Ocean Justice Across Continents](https://www.svlatino.com/blogs/social-impact-advocates/from-the-pacific-to-the-pacific-marcela-gutierrez-graudins-carries-ocean-justice-across-continents-1.md) - Marcela Gutiérrez-Graudiņš, Founder and Executive Director of Azul, traveled to Chile to witness community-led ocean governance at its finest for Azul's 15th anniversary year.
- [Celebrating Opportunity, Community, and the Future: The 2026 Rosales Sisters Scholarship Gala](https://www.svlatino.com/blogs/social-impact-advocates/celebrating-opportunity-community-and-the-future-the-2026-rosales-sisters-scholarship-gala.md) - Education has the power to transform lives, open doors, and shape the future of entire communities. At the heart of that belief is Rosales Sisters Scholarship (RSS)—a nonprofit organization founded in 2019 by the six daughters of Abel and Maria Rosales.
- [From Space to Soil: José Hernández’s Journey, Revisited](https://www.svlatino.com/blogs/business/from-space-to-soil-jose-hernandez-s-journey-revisited.md) - When we first featured José Hernández in 2012, he spoke about the ingredients for success: preparation, persistence, and purpose. More than a decade later, those same principles are shaping his latest chapter through Tierra Luna Cellars.
- [ALAS Leads with Love and Action in a Time of Deep Uncertainty](https://www.svlatino.com/blogs/social-impact-advocates/alas-leads-with-love-and-action-in-a-time-of-deep-uncertainty.md) - In moments of fear and uncertainty, Ayudando Latinos A Soñar (ALAS) is leading with love and action—providing mental health support, emergency relief, and hope to families and educators impacted by immigration raids. This is what community-centered leadership looks like when it matters most.
- [Historic Latina Leadership in California: Monique Limón](https://www.svlatino.com/blogs/business/historic-latina-leadership-in-california-monique-limon.md) - Monique Limón is making history in California — not just as a trailblazing Latina leader, but as a legislator whose life and work deeply reflect the communities she serves.
- [Latina Leadership Making History: Maricela “Marci” Luna](https://www.svlatino.com/blogs/business/latina-leadership-making-history-maricela-marci-luna.md) - History was made in Los Angeles as Maricela “Marci” Luna was honored by the U.S. Postal Service as the first Mexican-American Latina to serve as Postmaster of Los Angeles—a milestone more than 170 years in the making.
- [When Policy Threatens Our Communities, Latina Leadership Responds](https://www.svlatino.com/blogs/social-impact-advocates/when-policy-threatens-our-communities-latina-leadership-responds.md) - When policies threaten California’s coastline and frontline communities, Latina leadership steps forward. This month, Marcela Gutiérrez-Graudiņš and the team at Azul led a powerful call to reject offshore drilling—framing it for what it is: environmental injustice that puts communities of color at…
- [Jorge Titinger: A Cultura Ambassador and Trailblazer in Business Leadership](https://www.svlatino.com/blogs/business/jorge-titinger-a-cultura-ambassador-and-trailblazer-in-business-leadership.md) - Jorge Titinger’s leadership journey reflects the kind of long-term impact that Silicon Valley Latino is proud to support and uplift. Having been an SVL Cultura Ambassador himself, Jorge has consistently shown what’s possible when experience, intention, and a commitment to community come together.
- [Building Purposeful Connections: Inside the Latino Business Referral Network](https://www.svlatino.com/blogs/business/building-purposeful-connections-inside-the-latino-business-referral-network.md) - The Latino Business Referral Network (LBRN) fosters purposeful connections among Latino professionals and small business owners. Through Silicon Valley Latino’s ecosystem, including ShopLatino.Market, these relationships help elevate Latino-owned businesses and strengthen long-term growth.
- [Congratulations to Lean In Latinas: Lean In Network of the Year!](https://www.svlatino.com/blogs/business/congratulations-to-lean-in-latinas-lean-in-network-of-the-year.md) - We are proud to celebrate Lean In Latinas for being named the inaugural recipient of Lean In’s Network of the Year Award — a global recognition honoring their leadership, impact, and commitment to advancing Latina pay equity.
- [La Raza Historical Society Honors Legacy and Leadership at Annual Awards Dinner](https://www.svlatino.com/blogs/business/la-raza-historical-society-honors-legacy-and-leadership-at-annual-awards-dinner.md) - The La Raza Historical Society of Santa Clara Valley hosted an inspiring awards dinner honoring four distinguished Latino leaders whose work continues to uplift and shape our community.
- [Spotlight: Belen de la Cruz Empanadas & Pastries](https://www.svlatino.com/blogs/entrepreneur/spotlight-belen-de-la-cruz-empanadas-pastries.md) - Discover Belen de la Cruz Empanadas & Pastries, a Latina-owned bakery bringing authentic Argentine flavors and community spirit from the southern East Coast to the northern East Coast.
- [Bridging the Digital Divide: Connecting with Latino Customers Through Digital Excellence](https://www.svlatino.com/blogs/business/bridging-the-digital-divide-connecting-with-latino-customers-through-digital-excellence.md) - Latino consumers are one of the most powerful and digitally engaged communities in the Americas. In his latest piece, SVL Advisory Board Member Arnaldo Lopez explores how tools like New Relic’s observability platform can help organizations build authentic relevant digital experiences.
- [Teresa Romero – Honoring a Champion for Farmworkers](https://www.svlatino.com/blogs/social-impact-advocates/teresa-romero-honoring-a-champion-for-farmworkers.md) - UnidosUS recognized Teresa Romero, President of the United Farm Workers (UFW), with the Maclovio Barraza Award for Leadership at their annual conference.
- [VIDA’s Avanza RGV Program Earns National Recognition](https://www.svlatino.com/blogs/social-impact-advocates/vida-s-avanza-rgv-program-earns-national-recognition.md) - The Valley Initiative for Development and Advancement (VIDA) has been named a 2025 Examples of Excelencia finalist for its innovative Avanza RGV: Accelerating Latino Prosperity Through Education & Career Pathways program.
- [Why Working Out During Pregnancy Is Important!](https://www.svlatino.com/blogs/health-beauty/why-working-out-during-pregnancy-is-important.md) - Pregnancy is a transformative time in a woman’s life — physically, emotionally, and mentally. As much as I wanted to focus on the health of my baby, I learned it was equally important for myself and mothers to prioritize their own well-being.
- [Arte Público Press: A New Chapter for Latino Literature](https://www.svlatino.com/blogs/art-culture/arte-publico-press-a-new-chapter-for-latino-literature.md) - Dr. Nicolás Kanellos, founder of Arte Público Press, is stepping down, passing the torch to a new generation committed to amplifying Latino voices.
- [Why Strength Training is the Secret to Long-term Fat Loss](https://www.svlatino.com/blogs/health-beauty/why-strength-training-is-the-secret-to-long-term-fat-loss.md) - We believe that taking care of our health is one of the most powerful ways we can invest in ourselves, our families, and our community. Far too often, when we talk about fat loss, the focus is only on cardio or quick fixes.
- [Francisco Jiménez: The Boy Who Carried the Fields and Became a Literary Giant](https://www.svlatino.com/blogs/cultura-ambassador/svl-celebrates-francisco-jimenez-s-latest-honor.md) - He grew up in the fields. He came back and wrote it all down. Francisco Jiménez, Executive Cultura Ambassador and author of The Circuit, is proof that the stories of migrant families belong everywhere.
- [Silicon Valley Latino: Where Culture Meets Storytelling and Purpose](https://www.svlatino.com/blogs/business/silicon-valley-latino-where-culture-meets-storytelling-and-purpose.md) - Discover how Silicon Valley Latino (SVL) is redefining brand journalism through culturally driven storytelling, creative strategy, and community impact. Learn how SVL, The SVL Agency, and ShopLatino.Market work together to amplify Latino excellence.
- [Honoring Consistency and Impact: Michael Archuleta Named Again by Becker’s Hospital Review](https://www.svlatino.com/blogs/business/honoring-consistency-and-impact-michael-archuleta-named-again-by-becker-s-hospital-review.md) - Michael Archuleta, SVL Advisory Board Member, is once again recognized as one of Becker’s “148 Hospital and Health System CIOs to Know” in 2025. A true example of consistent Latino leadership and innovation in healthcare.
- [From Facebook Page to Emmy Nominee – SVL’s Storytelling Journey](https://www.svlatino.com/blogs/art-culture/from-facebook-page-to-emmy-nominee-svl-s-storytelling-journey.md) - We launched Silicon Valley Latino back in 2011, we had one clear vision: to uplift, celebrate, and amplify the powerful stories of our Latino community. What began as a simple Facebook page sharing stories that reflected our culture, hustle, and heart quickly evolved into a full-fledged movement.
- [CAMPESINOS: America's Unsung Heroes Screening - Stanford University](https://www.svlatino.com/blogs/art-culture/campesinos-americas-unsung-heroes-screening-stanford-university.md) - Silicon Valley Latino had the pleasure of screening its award-winning documentary "CAMPESINOS: America's Unsung Heroes" at Stanford University.
- [Standing Up in the Wake of the “Big Ugly Bill”](https://www.svlatino.com/blogs/social-impact-advocates/standing-up-in-the-wake-of-the-big-ugly-bill.md) - The recent approval of the “Big Ugly Bill” by the Senate is one of those moments. It’s a setback not only for our environment, but for the Latino and Brown communities fighting every day for clean air, clean water, and climate justice and basic human rights.
- [In the In-Between: Finding My Salvadoran American Identity  By Ricardo Archila](https://www.svlatino.com/blogs/business/in-the-in-between-finding-my-salvadoran-american-identity-by-ricardo-archila.md) - In this heartfelt reflection, Cultura Fest co-founder Ricardo Archila shares his journey of growing up Salvadoran American, navigating identity, and building community through culture, storytelling, and celebration.
- [When Resilience Is Raided: The Unseen Toll on Latino Entrepreneurs](https://www.svlatino.com/blogs/business/when-resilience-is-raided-the-unseen-toll-on-latino-entrepreneurs.md) - In the heart of Los Angeles, where Latino-owned businesses breathe life into their neighborhoods, a new threat is sweeping through one that many business owners say feels more devastating than the pandemic itself.
- [SVL Advisory Board Member Joins Leaders in Denouncing Militarization of Immigration Enforcement](https://www.svlatino.com/blogs/business/svl-advisory-board-member-joins-leaders-in-denouncing-militarization-of-immigration-enforcement.md) - On Sunday, June 8th, SVL Advisory Board Member and Founder of ALAS, Belinda Hernandez-Arriaga, joined U.S. Congressman Sam Liccardo, State Senator Josh Becker, San Mateo County Supervisor Ray Mueller, and several other Mayors in a press conference at Palo Alto City Hall.
- [Justice Maria Elena Cruz: A Historic Homecoming to Arizona’s Highest Court](https://www.svlatino.com/blogs/business/justice-maria-elena-cruz-a-historic-homecoming-to-arizona-s-highest-court.md) - This week, we highlight Justice Maria Elena Cruz, who was officially sworn in as the first Afro-Latina justice on the Arizona Supreme Court .
- [Latino-Owned Businesses Are Powering the U.S. Economy—Now Let’s Invest Back In](https://www.svlatino.com/blogs/business/latino-owned-businesses-are-powering-the-u-s-economy-now-let-s-invest-back-in.md) - Latinos in the U.S. have reached a historic milestone, our collective economic output has grown to an astonishing $4.1 trillion, according to the latest U.S. Latino GDP Report by UCLA and LDC. I
- [Celebrating Marce Gutiérrez-Graudiņš: Honored for Environmental Justice](https://www.svlatino.com/blogs/business/celebrating-marce-gutierrez-graudins-honored-for-environmental-justice.md) - Marce Gutiérrez-Graudiņš, founder and executive director of Azul, has been honored with the 2025 Latino Spirit Award for Achievement in Environmental Justice by the California Latino Legislative Caucus.
- [U.S. Latino GDP Surges to $4.1 Trillion — A Testament to Economic Power and Cultural Impact](https://www.svlatino.com/blogs/business/u-s-latino-gdp-surges-to-4-1-trillion-a-testament-to-economic-power-and-cultural-impact.md) - According to the latest findings from UCLA and California Lutheran University, the U.S. Latino GDP has skyrocketed to $4.1 trillion, positioning our community as the fifth-largest economy in the world if measured independently.
- [Cultura, Cartoons & Celebration: Honoring Lalo Alcaraz at Santa Clara University](https://www.svlatino.com/blogs/social-impact-advocates/cultura-cartoons-celebration-honoring-lalo-alcaraz-at-santa-clara-university-5.md) - Silicon Valley Latino was honored to co-host an unforgettable fireside chat with Santa Clara University featuring the iconic Lalo Alcaraz, syndicated cartoonist, cultural consultant, and unapologetically bold voice for the Latino community.
- [Leading with Purpose: Javier Diaz’s OSI Engineering Earns Industry Praise](https://www.svlatino.com/blogs/business/leading-with-purpose-javier-diaz-s-osi-engineering-earns-industry-praise.md) - Executive Cultura Ambassador Javier Diaz continued to show us how to lead by example through his exceptional work at OSI Engineering. Under his leadership, OSI was recently recognized for its strategic role in providing cutting-edge workforce solutions for a leading consumer electronics client.
- [What Do You Need? – A Message from Our Founder](https://www.svlatino.com/blogs/business/what-do-you-need-a-message-from-our-founder.md) - In this personal message, our founder Alex Ontiveros shares the story behind our origin, our evolution, and our unwavering commitment to uplifting brands, missions, and communities through authentic storytelling, impactful media, and strategic partnerships.
- [Igniting Futures: Michael Archuleta Sponsors STEM Opportunities for Southern Colorado Youth](https://www.svlatino.com/blogs/business/igniting-futures-michael-archuleta-sponsors-stem-opportunities-for-southern-colorado-youth.md) - Advisory Board Member, Michael Archuleta, recognized for his incredible generosity and vision in sponsoring 14 student spots for the upcoming CCubed STEM Camp at Emergent Campus in Southern Colorado.
- [Adam Perez: Turning Pain Into Powerful Art](https://www.svlatino.com/blogs/art-culture/adam-perez-turning-pain-into-powerful-art.md) - One such story is that of Central Valley artist Adam Perez, whose deeply moving exhibit Tierra Mía, at Arte Américas, turns personal and generational pain into powerful visual narratives.
- [Behind the Scenes with Emilio Cortez and Amalia Sofia Navarro: A Conversation on Diversity, Art, and the Beauty of Latinx Culture within the San Francisco 49ers Team](https://www.svlatino.com/blogs/business/behind-the-scenes-with-emilio-cortez-and-amalia-sofia-navarro-a-conversation-on-diversity-art-and-the-beauty-of-latinx-culture-within-the-san-francisco-49ers-team.md) - Part 2 of SVL's 49ers series: Emilio Cortez and Sofy Navarro on murals, STEAM classrooms serving 10,000 students, and building an ERG that shapes how the Latino community is represented on and off the field.
- [Rey of Hope: Cristo Rey Alumni Stories Brought to Life by The SVL Agency](https://www.svlatino.com/blogs/social-impact-advocates/rey-of-hope-cristo-rey-alumni-stories-brought-to-life-by-the-svl-agency.md) - Through the Rey of Hope Alumni Profiles series, SVL Agency spotlights Cristo Rey San José alumni whose journeys show what's possible when community and education align.
- [Creating Fans for Life: The 49ers' Commitment to Inclusion and Culture](https://www.svlatino.com/blogs/business/creating-fans-for-life-the-49ers-commitment-to-diversity-equity-and-inclusion.md) - In this exclusive interview with Silicon Valley Latino and contributing writer Olga Rosales Salinas, Olga sits down with Christina Jefferson, Senior Director Inclusion and Culture for the San Francisco 49ers.
- [Women's History Month 2025 Video Celebration](https://www.svlatino.com/blogs/business/womens-history-month-2025-video-celebration.md) - SVL celebrates the powerful Latinas who continue to shape our communities with leadership, resilience and passion.
- [Celebrating Latina Leadership: Honoring Andrea Brenholz, Lilian Peña & Sylvia Juárez-Magaña](https://www.svlatino.com/blogs/business/celebrating-latina-leadership-honoring-andrea-brenholz-lilian-pena-sylvia-juarez-magana.md) - Celebrating Latina Leadership: Honoring Andrea Brenholz, Lilian Peña & Sylvia Juárez-Magaña
- [Honoring Latina Leaders: Celebrating Anna Dapelo-Garcia, Dr. Maria Hernandez and Katty Coulson's Impact During Women’s History Month](https://www.svlatino.com/blogs/business/honoring-latina-leaders-celebrating-anna-dapelo-garcia-dr-maria-hernandez-and-katty-coulsons-impact-during-women-s-history-month.md) - Honoring Latina Leaders: Celebrating Anna Dapelo-Garcia, Dr. Maria Hernandez and Katty Coulson's Impact During Women’s History Month
- [Honoring Latina Leaders: Celebrating Dr. Belinda Hernandez Arriaga & Michelle Linares' Impact During Women’s History Month](https://www.svlatino.com/blogs/business/honoring-latina-leaders-celebrating-dr-belinda-hernandez-arriaga-michelle-linares-impact-during-women-s-history-month.md) - As we celebrate Women’s History Month, we highlight Latina leaders making a difference.
- [Michael Archuleta: Leading Healthcare’s Digital Transformation](https://www.svlatino.com/blogs/business/michael-archuleta-leading-healthcare-s-digital-transformation.md) - Recently featured in HealthTech Magazine, Michael shared his insights on the evolving role of the cloud in healthcare, emphasizing that it is no longer an option—it’s the foundation for agility, security, and enhanced patient care. His
- [Ryan Lopez - SVL Collegiate Cultura Ambassador](https://www.svlatino.com/blogs/cultura-ambassador/ryan-lopez-svl-collegiate-cultura-ambassador.md) - Ryan Lopez is a dedicated senior majoring in Politics at the University of San Francisco, where he has consistently demonstrated academic excellence, earning a place on the Dean’s List for all eight semesters.
- [Isabella Guerrero - SVL Collegiate Cultura Ambassador](https://www.svlatino.com/blogs/cultura-ambassador/isabella-guerrero-svl-collegiate-cultura-ambassador.md) - Meet Isabella Guerrero, Santa Clara University senior and Collegiate Cultura Ambassador. From founding her own tie-dye brand to driving 10x growth at a startup, she's proof that entrepreneurial instinct starts early.
- [Healing and Hope: Humanitarian Assistance & Health Services for Immigrants](https://www.svlatino.com/blogs/social-impact-advocates/healing-and-hope-humanitarian-assistance-health-services-for-immigrants.md) - At Silicon Valley Latino, we understand that immigration is more than just a journey, it’s a leap of faith filled with hope, challenges, and the pursuit of a better future.
- [Lily Ontiveros - SVL Collegiate Cultura Ambassador](https://www.svlatino.com/blogs/cultura-ambassador/lily-ontiveros-svl-collegiate-cultura-ambassador.md) - We’re thrilled to introduce Lily Ontiveros, a dynamic Collegiate Cultura Ambassador at Silicon Valley Latino! A senior at Santa Clara University’s Leavey School of Business, Liliana is a double major in Marketing and Spanish, with a minor in Retail Studies.
- [Providing Stability: Resettlement & Social Services for Immigrants](https://www.svlatino.com/blogs/social-impact-advocates/providing-stability-resettlement-social-services-for-immigrants.md) - In this third week of highlighting and promoting the work Immigration Services Organizations are doing we, Silicon Valley Latino, recognize that resettling in a new country comes with many challenges.
- [Rosales Sisters Scholarship Campesinos Screening](https://www.svlatino.com/blogs/social-impact-advocates/rosales-sisters-scholarship-campesinos-screening.md) - Nearly 220 attendees. Almost $14,000 raised. The Rosales Sisters' Scholarship brought Watsonville together for a sold-out screening of "Campesinos: America's Unsung Heroes," honoring campesino families and funding the next generation of first-gen students.
- [Amplifying Immigrant Voices: Community Advocacy Organizations Leading the Way](https://www.svlatino.com/blogs/social-impact-advocates/amplifying-immigrant-voices-community-advocacy-organizations-leading-the-way.md) - Silicon Valley Latino in its ongoing Immigrant Support Series, we shift our focus to Community Advocacy & Organizing, the vital work of grassroots organizations empowering immigrants to stand up for their rights and shape the policies that affect their lives.
- [Inspiring Introduction to our SVL Collegiate Cultura Ambassadors](https://www.svlatino.com/blogs/cultura-ambassador/inspiring-introduction-to-our-svl-collegiate-cultura-ambassadors.md) - At Silicon Valley Latino, we are excited to share, highlight and celebrate the voices of our future leaders, the young individuals who are paving the way for meaningful change within our communities and beyond.
- [Standing with Our Immigrant Communities: A Spotlight on Advocacy and Support](https://www.svlatino.com/blogs/social-impact-advocates/standing-with-our-immigrant-communities-a-spotlight-on-advocacy-and-support.md) - At Silicon Valley Latino, we believe in the power of storytelling and community action. As immigration policies continue to shift, many individuals and families in our communities are facing increased uncertainty, challenges and violence
- [Standing with Farmworker Communities: Honoring Resilience and Advocating for Equity](https://www.svlatino.com/blogs/social-impact-advocates/standing-with-farmworker-communities-honoring-resilience-and-advocating-for-equity.md) - Two years ago, a devastating tragedy shook the Half Moon Bay community when a mass shooting claimed the lives of seven farmworkers. This tragedy not only highlighted the struggles faced by these essential workers but also the urgent need for systemic reform.
- [Michael Archuleta: Transforming Rural Healthcare Through Innovation and Leadership](https://www.svlatino.com/blogs/business/michael-archuleta-transforming-rural-healthcare-through-innovation-and-leadership.md) - Silicon Valley Latino proudly celebrates the outstanding accomplishments of our Advisory Board Member, Michael Archuleta, as he concludes his transformative tenure as an eHealth Commissioner for the State of Colorado.
- [ALAS CEO Belinda Hernandez-Arriaga Represents Coastside in Washington D.C.](https://www.svlatino.com/blogs/social-impact-advocates/alas-ceo-belinda-hernandez-arriaga-represents-coastside-in-washington-d-c.md) - ALAS CEO Belinda Hernandez-Arriaga Represents Coastside in Washington D.C.
- [Honrama Cellars: A Celebration of Generations and the Spirit of Napa Valley](https://www.svlatino.com/blogs/business/honrama-cellars-a-celebration-of-generations-and-the-spirit-of-napa-valley.md) - Honrama Cellars stands as a testament to opportunity, resilience, and the enduring bond between generations. Founded in 2008 by Juan and Miriam Ramirez, the winery pays tribute to Honorio Ramirez Mata, a man whose hard work and vision paved the way for his family’s future.
- [Celebrating Excellence: José Benitez Cong Named to the 2024 Talent 100!](https://www.svlatino.com/blogs/business/celebrating-excellence-jose-benitez-cong-named-to-the-2024-talent-100.md) - We’re thrilled to celebrate José Benitez Cong, an SVL Advisory Board Member, for being named to the 2024 Talent 100 list!
- [Celebrating Excellence: Andrea Brenholz Named to Global Power 150 Women in Staffing](https://www.svlatino.com/blogs/business/celebrating-excellence-andrea-brenholz-named-to-global-power-150-women-in-staffing.md) - A heartfelt congratulations to SVL Advisory Board Member Andrea Brenholz, the dynamic CEO of ATR International, for being named to the *2024 Global Power 150 – Women in Staffing*!
- [Empowering Our Community Through Business Ownership](https://www.svlatino.com/blogs/business/empowering-our-community-through-business-ownership.md) - Silicon Valley Latino is excited to spotlight the 2024 State of Hispanic Wealth Report, released in September during Hispanic Heritage Month.
- [Hispanic Heritage Month Reflections on Home: Insights from Our Advisory Board](https://www.svlatino.com/blogs/art-culture/hispanic-heritage-month-reflections-on-home-insights-from-our-advisory-board.md) - Hispanic Heritage Month Reflections on Home: Insights from the SVL Advisory Board
- [Empowering Communities: Dr. Hernandez-Arriaga’s Call to Action at the White House Gun Violence Summit](https://www.svlatino.com/blogs/business/empowering-communities-dr-hernandez-arriaga-s-call-to-action-at-the-white-house-gun-violence-summit.md) - Dr. Belinda Hernandez-Arriaga, Founder and Executive Director of Ayudando Latinos a Soñar (ALAS) and a valued member of our advisory board. Recently, Dr. Hernandez-Arriaga had the honor of being personally invited by President Biden to attend a critical White House Gun Violence Prevention summit.

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