Lorraine Yglesias - SVL Cultura Ambassador
Lorraine continues to serve as a liaison with the Aquarium’s advertising agency to ensure campaigns are tailored for Hispanic audiences and to identify cross over opportunities. She is also responsible for developing the Aquarium’s relationship with the local and regional Hispanic community through promotional and advertising initiatives. She represents the Aquarium at community events and serves as a spokesperson for interviews with Spanish language media.
This position is an opportunity to put into use the various skills Lorraine has honed throughout the years, including working as a volunteer for the environmental movement in Los Angeles as a member of ECO (Earth Communications Office), to mentoring young Latinas graduating from her alma mater, Loyola Marymount University in Los Angeles. Lorraine also volunteered for organizations assisting immigrants to the USA. As an immigrant herself, she continues to seek ways to bridge the gap.
During her tenure in Los Angeles, Lorraine worked for independent television production and distribution companies, including Lorimar-Telepictures (later acquired by Warner Bros. TV) and the Hollywood Reporter (an entertainment industry publication). Her duties included developing the US Hispanic and Latin American markets for her employers.
Lorraine relocated to Northern California for personal reasons. After a short hiatus she returned to the workforce, joining Comcast Spotlight, the advertising arm of Comcast Cable. As an Account Executive, Lorraine marketed the Spanish language cable networks to business owners in the San Jose and Monterey/Salinas areas.
She is a native of San Jose, Costa Rica, currently residing in the Monterey Peninsula area with her husband and two bi-lingual speaking children.
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