Lorraine Yglesias - SVL Cultura Ambassador

by Domeyko Sergio May 03, 2014

After 20 years in the communications and entertainment industry in Los Angeles and San Jose, Lorraine Yglesias joined the Monterey Bay Aquarium as their first Hispanic Marketing Coordinator in June 2004. In 2007, she was promoted to Senior Marketing Manager to continue oversight of Hispanic marketing initiatives in addition to development of sponsorships. In 2014, she was promoted to Director of Marketing Programs to oversee integration of outreach initiatives involving both the Hispanic and general markets.

Lorraine Yglesias SVL Cultura Ambassador

Lorraine continues to serve as a liaison with the Aquarium’s advertising agency to ensure campaigns are tailored for Hispanic audiences and to identify cross over opportunities. She is also responsible for developing the Aquarium’s relationship with the local and regional Hispanic community through promotional and advertising initiatives. She represents the Aquarium at community events and serves as a spokesperson for interviews with Spanish language media. This position is an opportunity to put into use the various skills Lorraine has honed throughout the years, including working as a volunteer for the environmental movement in Los Angeles as a member of ECO (Earth Communications Office), to mentoring young Latinas graduating from her alma mater, Loyola Marymount University in Los Angeles. Lorraine also volunteered for organizations assisting immigrants to the USA. As an immigrant herself, she continues to seek ways to bridge the gap. During her tenure in Los Angeles, Lorraine worked for independent television production and distribution companies, including Lorimar-Telepictures (later acquired by Warner Bros. TV) and the Hollywood Reporter (an entertainment industry publication). Her duties included developing the US Hispanic and Latin American markets for her employers. Lorraine relocated to Northern California for personal reasons. After a short hiatus she returned to the workforce, joining Comcast Spotlight, the advertising arm of Comcast Cable. As an Account Executive, Lorraine marketed the Spanish language cable networks to business owners in the San Jose and Monterey/Salinas areas. She is a native of San Jose, Costa Rica, currently residing in the Monterey Peninsula area with her husband and two bi-lingual speaking children.