About Us

Silicon Valley Latino is dedicated to celebrating the success stories of Latino and Latina professionals. Through compelling content and engaging dialogue, we challenge perceptions and inspire new generations of Latino heroes. Join us as we continue to empower our community and showcase excellence.

#JuntosAdelante #CreoEnTi



People are often curious about the work of Silicon Valley Latino. For us, it comes down to being proactive about sharing inspiring stories and creating inspirational and empowering programs for our community.


Silicon Valley Latino is the premiere media company in the Silicon Valley/San Francisco Bay Area that educates, inspires and engages the Latino community through its media platforms and events by showcasing the Latino and Latina experience.


Silicon Valley Latino is committed to CELEBRATE the stories of successful Latinas and Latinos, to CHALLENGE perceptions and INSPIRE new generations of Latino heroes.

Our Team

Executive Staff

Alex Ontiveros

Founder & CEO

Alex Ontiveros has been a champion for the Latino community for decades, his community involvement began in the mid-’90s as he Chaired the Personal Management of Aztlan’s Mentorship and Scholarship Program. Ever since then he has been involved in the community on boards of non-profits like the Hispanic Foundation of Silicon Valley, the Mexican American Community Services Agency, and the California Hispanic Professionals Association as well as a past member of the San Jose Rotary to name a few.

Alex is also an award-winning social impact entrepreneur with an extensive range of professional experience and success in the areas of PR, brand development, marketing, community engagement, community development, community relations, business development, communication, and event design, event production and event management. He has also led an exemplary career holding a variety of positions that have focused on empowering and engaging the Latino community.

Alex is the founder and immediate past chairman of the California Hispanic Professional Association (CHispPA), an all- inclusive non-profit professionals’ association whose mission is to empower its community in the areas of educational, professional and community development. Through this organization, he spearheaded a scholarship program that awarded over $180,000 to numerous Latino college students.

Currently, Alex is the Founder and CEO of Silicon Valley Latino, LLC. Silicon Valley Latino (SVL) is an emerging multi-platform media, marketing, and engagement company that exclusively publishes and promotes compelling content about the Latino community through its various digital platforms. (www.svlatino.com). Through SVL he has led the development of key empowerment programs under the #CreoEnTi umbrella such as the Inspire Higher Tours, Latino Leaders Fireside Chats, College Declaration Day and the Raices – Creo En Ti Summit.

Most recently, SVL has evolved into becoming a marketing solutions agency and has helped a variety of clients from tech, corporate and the non- profit sectors. Previously Alex held the Chief Development Officer position at the Mexican American Community Services Agency, Inc. (MACSA). While at MACSA, Ontiveros was responsible for all aspects of the agency's Fund Development, Communication (Public Relations & Media Relations), Corporate Relations, Branding, and Special Events.

He successfully developed and led MACSA's signature fundraising event – The “Red Carpet Gala”, featuring the Most Influential Latinos of Silicon Valley, in its inaugural year, it featured the 100 Most Influential Latinos of Silicon Valley. During this time, he also founded the Silicon Valley Latino Hall of Fame which resides at the Mexican Heritage Plaza in San Jose, CA. Prior to his role at MACSA, Alex was the VP and Director of Community Relations for Citigroup (Citibank) in the Silicon Valley region. There he managed a budget of $1.2 MM which he reinvested into the community through a portfolio of 32 social impact non- profit organizations. Recognitions • 2019 Inductee to the Silicon Valley Fatherhood Hall of Fame • 2018 California State Assembly, Assembly Member Kansen Chu, Certificate of Recognition for producing the Inaugural Cultural Fusion Festival in Milpitas, California • 2-time recipient of the U.S. President’s Volunteer Service Award (from the President’s Council on Service and Civic Partnership) under the George W. Bush Administration • The African American Community Services Agency (AACSA) 2010 “Gene Young Award” recipient for Civic Leadership • Th Mexican American Community Services Agency (MACSA) 2009 Top 10 Most Influential Latinos of Silicon Valley for Civic Leadership Award recipient Additionally, Alex is also a past amateur triathlete and competed and completed an Ironman triathlon in September 2005. He is also the very proud father to his daughter Lily and son Jackson. He continuously and consistently strives to be a role model for his children and his community.


Sergio Domeyko

Partner: VP Marketing/Social Media

Sergio was born in Santiago, Chile and immigrated with his parents at a very young age to Sunnyvale, California.

You can find him out trail running and when not on the trails he is an entrepreneur at heart with a supportive personality for new businesses and crazy ideas. This kind of spirit has taken him to work from the banking industry in corporate America to a family owned business back in Chile for eight years in the agricultural and timber industries, then back to the USA. Along his travels he picked up experiences ranging from a foreign owned small business in the timber industry to real time location based mobile and social media strategies, and management to business financing. He has a strong desire to achieve and drive success in new businesses!

A graduate of the University of San Francisco, currently, Partner & VP of Social Media / Marketing for SVL, Founder of Andes Trail Adventures, and a past board member of Greater San Jose Hispanic Chamber of Commerce and Sabor Del Valle.


Joe Poni

Video Production

Raised in San Francisco with over a decade of video production experience, Joe Poni has been a trusted filmmaker and storyteller for top brands in Silicon Valley. In 2016, he founded Experior Media, a video production company that creates impact videos with top tech and corporate brands. When he is not behind a camera, he serves as a volunteer to several high schools in the Bay Area teaching entrepreneurial workshops. Recently, he has joined his efforts with Silicon Valley Latino to create digital and social impact. Joe is a proud husband and father.


Advisory Board

Michael Archuleta, MBA

CIO Mt San Rafael Hospital

Recognized as a Top Hospital and Health System CIO to know and named a Rising Star in Healthcare, Michael is a cutting edge, innovative, visionary leader, disruptor, and collaborator who possesses strong leadership skills with extensive experience and a proven track record of driving increased levels of productivity, profits, high integrity customer relationship skills, and expert problem-solving approaches. Michael is also an active member of the College of Healthcare Information Management Executives, a cybersecurity advisor to several healthcare startups, and an active Speaker within the field of Health Information Technology. Under Michael’s guidance and leadership, Mt San Rafael Hospital became one of the leading hospitals in the State of Colorado for leveraging advanced technology to enhance the patient and provider experience. With Michael’s innovative, driven approach, the hospital met HIMSS Analytics Stage Six recognition on the eight-stage HIMSS Analytics Electronic Medical Record Adoption Model, a feat only reached by thirty percent of U.S. hospitals. Leveraging advanced Information Technology to improve performance for value-based health care in the areas of infrastructure, business, administrative management, quality, safety, and clinical integration the Information Technology Department has also been presented the 2015, 2016, 2017, 2018, and 2019 Healthcare’s Most Wired Award which is given annually to the top hospitals in the country making the most progress in the adoption of Health Information Technology. Through Michael’s leadership, Mt. San Rafael achieved recognition as the best overall organization from the 2019 Most Wired survey.


Dr. Belinda Hernandez-Arriaga

Founder, Executive Director at AYUDANDO LATINOS A SOÑAR

Founder and Executive Director of Ayudando Latinos A Soñar, ALAS, a Latino Arts, mental health and social justice non profit focused on workings with families on the Northern Coast of California, www.alashmb.org Specialized in working with rural Latino families, newcomers and migrant families as well as building community supports that lifts voices and leadership of Latinos in community. Creating opportunities for cultural wealth to become frameworks of healing and community engagement. Work and research includes working with children and families at the South Texas Border as part of the key team of the Bay Area Border Relief, to support children and families seeking asylum. www.bayareaborderrelief.org Strong work experience in working with immigration and mental health- providing psychological assessments for immigration cases to include U-Visas, asylum cases, hardship cases and other legal forensic evaluations for immigration.


Arnaldo Lopez

New Relic

Arnie was born in La Paz Bolivia and came to San Francisco, California with his family when he was a young child. He went to high school in Union City, CA and then attended San Francisco State University on partial scholarship and working 2 part time jobs. He was always very curious, hardworking, and eager to learn. He began his career at Target stores, first repairing desktop computers, then building application servers, and finally teaching himself how to be an IBM Mainframe Security Administrator. He then became a Network Security Engineer at PeopleSoft, where he was in charge of developing and securing their corporate applications and networks. This experience led to an offer from Cisco to join as a Systems Engineer to work as a Security Specialist with the largest high-tech companies in Silicon Valley. He quickly discovered that he enjoyed mentoring and developing others and was promoted to a leadership position. He has never looked back since his first opportunity to lead, and he has continued to grow and develop his technical leadership career at a number of technology companies.


Jose Benitez Cong

Chief People Officer at Humane

José is recognized as a Silicon Valley industry thought leader in the field of talent management. He has been part of talent strategies behind some of the most recognized consumer electronics products in history. He spent the 2000’s organizing the growth behind the iPod, iPhone, and iOS cameras at Apple. In 2011, José left Apple to join Nest Labs, a startup set to re-invent the home. The startup went on to launch the critical acclaimed Nest Learning Thermostat and Nest Protect, an intelligent smoke & CO detector. Nest was successfully acquired by Google for $3.2B in early 2014. Currently, José is the co-founder and CEO of Plause, an enterprise platform helping companies to better engage and manage their workforce, making work, work better by bringing a more human experience to HR with data backed transformations.


Katty Coulson

Vice President of IT at Oracle NetSuite and Board Member

Katty Coulson is Vice President of IT at Oracle NetSuite. Responsible for a variety of services that enable business processes and employee productivity. Leads a global organization responsible for business applications, including transformational innitiatives, onboarding services to Oracle cloud and operational excellence ensuring productivity, security and great user experience for every user.

Before joining Oracle, Katty was CIO for Americas at Cisco Systems, responsible for driving a regional strategy enabling Business & IT alignment to increase growth opportunities and productivity.

Previous experience and roles include, Regional Leader for Latin America, Global Operations and Service Delivery Manager, Escalations Management, Technical and Account Support in companies such as Cisco Systems and General Electric.

Katty has a special interest in promoting STEM Education and Women in Leadership and Technology. She also serves as Board Member for the Ronald McDonald House of Charities Bay Area.

“HITEC 100” Awardee in 2020, and “HITEC Top 50 Influential Hispanic Leaders in Latin America/Ibero-America” in 2017 & 2018, “Cisco IT Manager of the Year” in 2012 and 2015; and recognized by HACR, Young Hispanic Corporate Achievers program in 2013.

She has an education in International Business and Management from Harvard Business School in USA, WHU in Germany and Tecnologico de Monterrey in Mexico.

Katty resides in San Jose, CA with her husband and 3 children. She is a marathoner, swimmer, tennis player and practices Tae Kwon Do. Enjoys giving back activities, traveling and spending time with her family.


Anna Dapelo-Garcia

DEI Stanford Health Care & Founder Lean In Latinas

Anna Dapelo-Garcia, a Mexican American, was born and raised in East San Jose, California. She grew up living in a paycheck-to-paycheck home environment and never heard the word “college” growing up. During most of her twenties, she held a variety of jobs with only a General Educational Development (GED), which is a high school equivalency credential. However, she was willing to work hard, had street smarts, and then found her passion in the healthcare industry starting at an entry level. After acquiring a Master of Public Administration from the University of San Francisco and a Bachelor of Arts from Saint Mary’s College while working full-time, Anna became the first Latina Executive Director at her place of employment. Along with this she also became the founder of Lean In Latinas. She had realized that after climbing the management and leadership ladder, she wanted to give back to her community through her work with LeanIn.Org.


Oscar Robles

Financial Advisort Merrill Lynch Wealth Management

Oscar has been in the financial services industry since 2004 and joined Merrill Lynch Wealth Management as a Financial Advisor in 2015. His focus is on developing strategies for individuals, their families and their businesses that help them pursue and achieve their short- and long-term financial goals. Oscar's approach to wealth management is consultative, and he is committed to excellence. First, he takes the time to listen to and review each unique client's financial situation, preferences and goals. Second, he offers recommendations for asset allocations designed to accurately reflect each client's income and growth goals. And third, he follows up with discussions covering a wide range of opportunities to their investment, retirement, lending, risk management, estate planning and philanthropic goals.


Dr. Maria Hernandez

Founder & Author Latina Cubicle Confidential

Dr. Maria Hernandez is a thought leader in health equity and pay for success initiatives designed to address the upstream social determinants of health among vulnerable populations. As President of Impact4Health, a wholly owned subsidiary of InclusionINC, Maria led the Alameda County Pay for Success Asthma Initiative to test the feasibility of reducing pediatric asthma related emergencies using health education and proven home-based environmental interventions. Maria’s groundbreaking efforts in Pay For Success Initiatives led her to attend the White House’ Office of Social Innovation and Civic Engagement convening on expanding the use of Pay for Success Initiatives.

This work represents just one of several strategies Impact4Health designs and implements to address systemic health inequities. Prior to her appointment at Impact4Health, Dr. Hernandez consulted to Fortune 100 corporations, major foundations, public agencies, and elected officials. She has lead diversity and inclusion initiatives and executive education programs aimed at creating a culture of inclusion. Most recently, she has designed the InclusionSCORECARD™ for Population Health to assist hospital systems and public health agencies interested in addressing the needs of increasingly diverse patient populations.

Maria holds a doctorate in community psychology from the University of Texas at Austin and is an American Psychological Association Minority Fellow and Danforth Fellow. Maria served for two terms as a Board of Trustee for the Alameda Health System, one of the nation’s largest public safety net hospitals and a Board of Director for AAA Mountain West Group, representing members in Arizona, Alaska, Nevada, Utah, Wyoming, Montana, and Northern California. In March of 2019, Maria was inducted into the Alameda County Women’s Hall of Fame for her work in healthcare.

A first-generation Latina, born and raised in Southern California, Maria is fluent in Spanish. Her commitment to empowering the next generation of Latina executives inspired her to co-found LatinaVIDA, a nonprofit providing educational forums for career minded Latinas throughout the nation. She and her husband are sailors and enjoy testing their navigation skills in the Caribbean.


Michelle Linares

Director, National Equity, Inclusion, and Diversity at Kaiser Permanente

Michelle Linares is the Director of National Equity, Inclusion, and Diversity at Kaiser Permanente with 20 years of experience in the healthcare industry. She leads and manages national level strategic projects and consultations to improve workplace fairness, empowerment, and belonging to deliver value-based care. Additionally, Michelle leads the Business Resource Group (BRG) program strategy, activating thousands of employees and clinicians to serve as cultural influencers and multipliers across all Kaiser Permanente markets. Michelle's combined experience in the healthcare industry includes serving as a bilingual health educator, program manager, and implementing various strategic initiatives in health promotion, digital health, quality improvement, culturally responsive care, and workforce development. She is enthusiastic about empowering people and redesigning systems to achieve best health outcomes for all.


Lilian Peña

Account Executive ABC7/KGO-TV

Lilian Peña, is currently an Account Executive, in the Sales & Marketing Department of Disney-Owned, Bay Area television station, ABC7/KGO-TV, part of the Disney-ABC Television Group (DATG). In her current sales role, Peña specializes in fostering and maintaining relationships with clients and agencies to generate revenue in support of the business operation of the station. Her expertise in the field, backed with several years of operational experience, make her a valuable contributor in advertiser marketing budget planning. In addition to possessing content production knowledge, she helps create the most effective campaign by presenting multi-platform offerings – broadcast/streamed television, online and digital tools, Network/Local app ad placement, and social opportunities.


Sylvia Juárez – Magaña

Education Consultant
College Application Coach
Higher Ed Advocate

Sylvia Juárez - Magaña was born and raised in Indio, CA.  From early on, she engaged in her community.  She was part of various clubs and ASB at Indio High and active in her church, Our Lady of Perpetual Help.  Her commitment led her to attend U.C. Berkeley and continue her engagement there through campus organizations and her sorority, Alpha Epsilon Phi.  She earned her Bachelor of Arts degree in English with a minor in Chicano Studies.  Ms. Juárez-Magaña later was selected to be National Urban Fellow and received her Master’s in Public Administration in 2007 from Baruch College in New York City.


Antonio Humphreys

Passionate Business Leader | Board Director | Keynote Speaker | Educator | Podcast Guest | World Traveler | Founder/Executive Chair, Hispanic/Latinx Employee Network Adobe

Antonio Humphreys is a passionate business leader, educator, Board Director, keynote speaker and podcast guest, and ‘everyday mentor’. He has 25+ years’ professional experience across multiple industry verticals and geographies (including NASA, Shell Oil, Hewlett-Packard, Gap, and Adobe). He’s passionate about ‘all things business’ with a global management portfolio in the development/delivery of highly successful, innovative strategies in fast paced environments which have generated millions of dollars in cost savings, revenue, and profit growth.