About Us


Silicon Valley Latino will challenge itself to provide compelling content through words and images, to engage the Latino community through social media dialogue, and will aspire to nothing short of greatness as the preeminent showcase of Latino empowerment. 


Silicon Valley Latino will continually strive to CELEBRATE the stories of successful Latinos and Latinas, to CHALLENGE perceptions of the Latino community and to INSPIRE new generations of Latino heroes.

People are often curious about the work of Silicon Valley Latino. For us, it comes down to being proactive about creating inspiring and empowering programs for our community.


Silicon Valley Latino is the premiere media company in the Silicon Valley/San Francisco Bay Area that educates, inspires and engages the Latino community through its media platforms and events by showcasing the Latino and Latina experience.


Silicon Valley Latino is committed to CELEBRATE the stories of successful Latinas and Latinos, to CHALLENGE perceptions and INSPIRE new generations of Latino heroes.

Our Team

Executive Staff

Alex Ontiveros

Founder & CEO

Alex Ontiveros has been a champion for the Latino community for decades, his community involvement began in the mid-’90s as he Chaired the Personal Management of Aztlan’s Mentorship and Scholarship Program. Ever since then he has been involved in the community on boards of non-profits like the Hispanic Foundation of Silicon Valley, the Mexican American Community Services Agency, and the California Hispanic Professionals Association as well as a past member of the San Jose Rotary to name a few.

Alex is also an award-winning social impact entrepreneur with an extensive range of professional experience and success in the areas of PR, brand development, marketing, community engagement, community development, community relations, business development, communication, and event design, event production and event management. He has also led an exemplary career holding a variety of positions that have focused on empowering and engaging the Latino community.

Alex is the founder and immediate past chairman of the California Hispanic Professional Association (CHispPA), an all- inclusive non-profit professionals’ association whose mission is to empower its community in the areas of educational, professional and community development. Through this organization, he spearheaded a scholarship program that awarded over $180,000 to numerous Latino college students.

Currently, Alex is the Founder and CEO of Silicon Valley Latino, LLC. Silicon Valley Latino (SVL) is an emerging multi-platform media, marketing, and engagement company that exclusively publishes and promotes compelling content about the Latino community through its various digital platforms. (www.svlatino.com). Through SVL he has led the development of key empowerment programs under the #CreoEnTi umbrella such as the Inspire Higher Tours, Latino Leaders Fireside Chats, College Declaration Day and the Raices – Creo En Ti Summit.

Most recently, SVL has evolved into becoming a marketing solutions agency and has helped a variety of clients from tech, corporate and the non- profit sectors. Previously Alex held the Chief Development Officer position at the Mexican American Community Services Agency, Inc. (MACSA). While at MACSA, Ontiveros was responsible for all aspects of the agency's Fund Development, Communication (Public Relations & Media Relations), Corporate Relations, Branding, and Special Events.

He successfully developed and led MACSA's signature fundraising event – The “Red Carpet Gala”, featuring the Most Influential Latinos of Silicon Valley, in its inaugural year, it featured the 100 Most Influential Latinos of Silicon Valley. During this time, he also founded the Silicon Valley Latino Hall of Fame which resides at the Mexican Heritage Plaza in San Jose, CA. Prior to his role at MACSA, Alex was the VP and Director of Community Relations for Citigroup (Citibank) in the Silicon Valley region. There he managed a budget of $1.2 MM which he reinvested into the community through a portfolio of 32 social impact non- profit organizations. Recognitions • 2019 Inductee to the Silicon Valley Fatherhood Hall of Fame • 2018 California State Assembly, Assembly Member Kansen Chu, Certificate of Recognition for producing the Inaugural Cultural Fusion Festival in Milpitas, California • 2-time recipient of the U.S. President’s Volunteer Service Award (from the President’s Council on Service and Civic Partnership) under the George W. Bush Administration • The African American Community Services Agency (AACSA) 2010 “Gene Young Award” recipient for Civic Leadership • Th Mexican American Community Services Agency (MACSA) 2009 Top 10 Most Influential Latinos of Silicon Valley for Civic Leadership Award recipient Additionally, Alex is also a past amateur triathlete and competed and completed an Ironman triathlon in September 2005. He is also the very proud father to his daughter Lily and son Jackson. He continuously and consistently strives to be a role model for his children and his community.


Sergio Domeyko

Director Social Media/Marketing

Sergio was born in Santiago, Chile and immigrated with his parents at a very young age to Sunnyvale, California.

You can find him out trail running and when not on the trails he is an entrepreneur at heart with a supportive personality for new businesses and crazy ideas. This kind of spirit has taken him to work from the banking industry in corporate America to a family owned business back in Chile for eight years in the agricultural and timber industries, then back to the USA. Along his travels he picked up experiences ranging from a foreign owned small business in the timber industry to real time location based mobile and social media strategies, and management to business financing. He has a strong desire to achieve and drive success in new businesses!

A graduate of the University of San Francisco, currently, Partner & Director of Social Media / Marketing for SVL, Founder of Andes Trail Adventures, and a past board member of Greater San Jose Hispanic Chamber of Commerce and Sabor Del Valle.


Joe Poni

Video Production

Raised in San Francisco with over a decade of video production experience, Joe Poni has been a trusted filmmaker and storyteller for top brands in Silicon Valley. In 2016, he founded Experior Media, a video production company that creates impact videos with top tech and corporate brands. When he is not behind a camera, he serves as a volunteer to several high schools in the Bay Area teaching entrepreneurial workshops. Recently, he has joined his efforts with Silicon Valley Latino to create digital and social impact. Joe is a proud husband and father.


Advisory Board

Michael Archuleta, MBA

CIO Mt San Rafael Hospital

Recognized as a Top Hospital and Health System CIO to know and named a Rising Star in Healthcare, Michael is a cutting edge, innovative, visionary leader, disruptor, and collaborator who possesses strong leadership skills with extensive experience and a proven track record of driving increased levels of productivity, profits, high integrity customer relationship skills, and expert problem-solving approaches. Michael is also an active member of the College of Healthcare Information Management Executives, a cybersecurity advisor to several healthcare startups, and an active Speaker within the field of Health Information Technology. Under Michael’s guidance and leadership, Mt San Rafael Hospital became one of the leading hospitals in the State of Colorado for leveraging advanced technology to enhance the patient and provider experience. With Michael’s innovative, driven approach, the hospital met HIMSS Analytics Stage Six recognition on the eight-stage HIMSS Analytics Electronic Medical Record Adoption Model, a feat only reached by thirty percent of U.S. hospitals. Leveraging advanced Information Technology to improve performance for value-based health care in the areas of infrastructure, business, administrative management, quality, safety, and clinical integration the Information Technology Department has also been presented the 2015, 2016, 2017, 2018, and 2019 Healthcare’s Most Wired Award which is given annually to the top hospitals in the country making the most progress in the adoption of Health Information Technology. Through Michael’s leadership, Mt. San Rafael achieved recognition as the best overall organization from the 2019 Most Wired survey.


Nancy Rosales

Entrepreneur and Media Video Consultant Pepito's Paletas

Nancy Rosales is a driven award-winning business innovator and strategic media video consultant. Hailing from Watsonville, California, Nancy set out to kick-start her career since she was in high school to pursue a career within the world of professional broadcasting.

After earning her B.A. in Broadcast Journalism from San Francisco State University, Nancy worked extensively in broadcast including working for the influential channel “KRON TV”, in San Francisco. She was a news editor, a one-woman band reporter for the English show “Latin Eyes,” and Executive Creator of Corazon Musical on Azteca America.

Today, Nancy offers her professional services as an independent strategic media consultant. She also continues to produce and host for The Travelers Channel.

Nancy can be found in commercial marketing campaigns for National Lumosity, Pacific Life Ins, Crest, Walk free, Charles Schwab, Xfinity/Comcast, Wells Fargo, National University, Safeway, Blue Shield, Cisco, SF Pier 39, build.com, FreeStyle, Tour Napa Valley, Parkmerced, Raley’s, Nobhill Foods, Ford and many others.

In 2014 Nancy joined the The “Inspire Higher Tour” created by Silicon Valley Latino and has been touring with the New York Extreme Entrepreneurship company along with her sister Christie Rosales to inspiring young entrepreneurs.


Arnoldo Avalos

Avalos Foundation

Arnoldo emigrated with his family from Juchitlan Jalisco Mexico to a small agricultural community of Gridley California. As the youngest of seven siblings, he and his family worked as migrant farm workers toiling in the peach, prune, and cherry orchards. Arnoldo became a student leader in the Gridley community and lettered in multiple sports. He went on to lead exemplary educational and professional careers..

> Arnoldo graduated with honors from UC Berkeley in History and received a Masters in government from Harvard. Professionally, Arnoldo has worked and excelled in demanding roles at Anderson Consulting, Cisco, Google and Facebook. In 2012, Arnoldo and his wife, Alma, personally founded and funded the Avalos Foundation focused on providing educational scholarships to high achieving low income students in the Upper Sacramento Valley, sponsored school programs targeting at-risk youth and financially supports the Chicano\Latino graduation at CAL. Additionally, the Avalos Foundation partnered with the Latino Community Foundation to provide computers and internet access to students in the Pleasanton Community. Hispanics in Philanthropy (HIP) highlighted his community work.

Most recently, Governor Brown appointed Arnoldo to the Board of Governors overseeing California Community Colleges. Finally, Arnoldo is involved in diverse businesses from high tech to brick mortar ventures.


Edward Avila

Vice President, Talent Acquisition Alation

Edward Avila is the CEO of Manos Accelerator, a first-of-its kind accelerator targeting the development of Latino entrepreneurs. He is a native of San Jose and has worked in Silicon Valley over the last 20 years as a Human Resources Professional, Executive Coach and Entrepreneur.

Edward graduated from Bellarmine College Preparatory. He also earned a Master's Degree in Organization Development from the University of San Francisco and a Bachelor's degree in Political Science from Loyola Marymount University. He is also proud to serve as an Advisory Board Member to Silicon Valley Latino as well as a SVL Cultura Ambassador.


Jose Benitez Cong

CEO Plause

José is recognized as a Silicon Valley industry thought leader in the field of talent management. He has been part of talent strategies behind some of the most recognized consumer electronics products in history. He spent the 2000’s organizing the growth behind the iPod, iPhone, and iOS cameras at Apple. In 2011, José left Apple to join Nest Labs, a startup set to re-invent the home. The startup went on to launch the critical acclaimed Nest Learning Thermostat and Nest Protect, an intelligent smoke & CO detector. Nest was successfully acquired by Google for $3.2B in early 2014. Currently, José is the co-founder and CEO of Plause, an enterprise platform helping companies to better engage and manage their workforce, making work, work better by bringing a more human experience to HR with data backed transformations.


Katty Coulson

Vice President of IT at Oracle NetSuite and Board Member

Katty is a committed member of the community with special interest in promoting STEM education and improving opportunities for underprivileged students.  She currently is responsible for four Cristo Rey High School students being sponsored by Cisco during the current school year.


Richard L. Garcia

Software Engineer, Retired

An internet/social entrepreneur with a passion for technology, social media, and STEM. Rich has been a seasoned user-interface developer for web/mobile applications for 18 years. He has created applications for some of the world’s most trafficked sites including Yahoo!, eBay, AOL, and Intuit.

A "soccer-holic", he also finds euphoria in performing music, producing Latino independent films, speaking Spanish, fatherhood, and the Fightin' Texas Aggies.


Jose R. Gomez

Global Account Manager for Services at Schneider Electric Schneider Electric

Jose R (Pepe) Gomez is a Business and Sales executive with more than 20 years of experience leading domestic, international and global organizations in some of the most successful e influential technology companies in the industry like Sun Microsystems, Oracle, Softtek, HPE and Schneider Electric. Pepe currently has a leadership position in the Global Field Services organization at Schneider Electric where he has the responsibility to drive Services Business Management for Strategic Accounts, before joining Schneider Electric he lead the Worldwide New Business efforts for Hewlett Packard Enterprise Pointnext from its headquarter offices in Palo Alto, California. Pepe had several executive roles at Sun Microsystems and Oracle with responsibility at a Country, Region and worldwide level in his almost 20 years career with them.

Pepe has been involve on Diversity and Inclusion Leadership roles for over 15 years and has being President of Society of Latinos (SOL) at Sun Microsystems, Founder and Chair of Hispanic Oracle Leadership Association (HOLA) and founder of Bay Area Latino Network. Pepe's passion for Inclusion provides him with the opportunity to give back, mentor and coach many great IT professionals how happen to be Hispanic.

Pepe is a long time member of HITEC and has participated hosting HITEC events at Sun Microsystems, Oracle and Hewlett Packard, currently he also serves in HITEC Corporate Advisory Board and is the President of HITEC Mexico. Pepe also serves in the Board of Directors for The First Tee Silicon Valley -organization dedicated to teach kids life lessons and skills through golf- and is on the Advisory Board for Silicon Valley Latino -organization dedicated to highlight the accomplishments and contributions by Latinos in Silicon Valley. Pepe has been recognized 3 times as one of the HITEC 100 most influential Latinos in IT


Laura Gomez

Tech Leader, Nonprofit Board Member, Former Founder Project Include

Passionate about international growth, localization and Latin America, Focus on product management, business development user experience and user support at companies such as YouTube (Google), SearchRev (acquired by AKQA), Twitter and Jawbone. Currently building Vyv, a way to truly democratize content around the web.

She’s been featured in Forbes Mexico as one of the most Powerful Women in the country. Also, CNET en espanol, Cosmopolitan for Latinas, Gizmodo en espanol, Harper’s Bazaar Spain, GQ Mexico, Gente Mexico, O Globo, El Tiempo, La Nacion, El Mercurio, Chile, El Universal Mexico, El Pais in Spain and the book “Lost in Translation.” Also in programming by National Geographic Latin America, Televisa, TV Azteca, Canal 13, TVE, Univision and more.

Laura has also been recognized by the Department of State and Secretary of State Hillary Clinton for her involvement in the TechWomen Program – only female leader at Twitter to participate in 2012. A supporter of cultural and gender diversity in technology and entrepreneurship, She have been a judge at Startup Weekend in Mexico, Startup World and mentor several startups around the world as well as an advisory board member to Silicon Valley Latino.


Dr. Maria Hernandez

Founder & Author Latina Cubicle Confidential

Dr. Maria Hernandez is a thought leader in health equity and pay for success initiatives designed to address the upstream social determinants of health among vulnerable populations. As President of Impact4Health, a wholly owned subsidiary of InclusionINC, Maria led the Alameda County Pay for Success Asthma Initiative to test the feasibility of reducing pediatric asthma related emergencies using health education and proven home-based environmental interventions. Maria’s groundbreaking efforts in Pay For Success Initiatives led her to attend the White House’ Office of Social Innovation and Civic Engagement convening on expanding the use of Pay for Success Initiatives.

This work represents just one of several strategies Impact4Health designs and implements to address systemic health inequities. Prior to her appointment at Impact4Health, Dr. Hernandez consulted to Fortune 100 corporations, major foundations, public agencies, and elected officials. She has lead diversity and inclusion initiatives and executive education programs aimed at creating a culture of inclusion. Most recently, she has designed the InclusionSCORECARD™ for Population Health to assist hospital systems and public health agencies interested in addressing the needs of increasingly diverse patient populations.

Maria holds a doctorate in community psychology from the University of Texas at Austin and is an American Psychological Association Minority Fellow and Danforth Fellow. Maria served for two terms as a Board of Trustee for the Alameda Health System, one of the nation’s largest public safety net hospitals and a Board of Director for AAA Mountain West Group, representing members in Arizona, Alaska, Nevada, Utah, Wyoming, Montana, and Northern California. In March of 2019, Maria was inducted into the Alameda County Women’s Hall of Fame for her work in healthcare.

A first-generation Latina, born and raised in Southern California, Maria is fluent in Spanish. Her commitment to empowering the next generation of Latina executives inspired her to co-found LatinaVIDA, a nonprofit providing educational forums for career minded Latinas throughout the nation. She and her husband are sailors and enjoy testing their navigation skills in the Caribbean.


Marisol Morales

Digital Communications Manager EarthCorps

Jesse Martinez

Author, Founder Latinx Startup Alliance Latino Startup Alliance

Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997, where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand, the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ Corporation, all in less than a year as it was acquired for $180 million by Frontier Communications.

That experience & access to his new mentors/advisors, led Jesse to cofound along with his brother one of the first U.S. online bilingual Latino communities (Picosito.com) which was recognized by a U.S. Congressional Record by the House of Representatives in 1999 for their efforts around technology in Latino Community. They raised $2.3 million in seed capital & had two acquisition offers in less than six months.

Jesse was most recently the cofounder of his third startup – Relevance & the country director for Brasil. He also spends the rest of his time as Cofounder|Co-chair|CEO on his personal passion, Latino Startup Alliance, a non-profit supporting global Latino Tech Entrepreneurs and startup ecosystems, and AVION. Jesse is also a team leader for the U.S. White House Team on Tech Inclusion, a Board Member for MEDA, a 2014 Clinton Global Initiative Attendee and an Advisor to several tech companies.


Lilian Peña

Account Executive ABC7/KGO-TV

Lilian Peña, is currently an Account Executive, in the Sales & Marketing Department of Disney-Owned, Bay Area television station, ABC7/KGO-TV, part of the Disney-ABC Television Group (DATG). In her current sales role, Peña specializes in fostering and maintaining relationships with clients and agencies to generate revenue in support of the business operation of the station. Her expertise in the field, backed with several years of operational experience, make her a valuable contributor in advertiser marketing budget planning. In addition to possessing content production knowledge, she helps create the most effective campaign by presenting multi-platform offerings – broadcast/streamed television, online and digital tools, Network/Local app ad placement, and social opportunities.


Tony Quintero

Chairman Plaza Investments, LLC

Sylvia Juárez – Magaña

Education Consultant
College Application Coach
Higher Ed Advocate

Sylvia Juárez - Magaña was born and raised in Indio, CA.  From early on, she engaged in her community.  She was part of various clubs and ASB at Indio High and active in her church, Our Lady of Perpetual Help.  Her commitment led her to attend U.C. Berkeley and continue her engagement there through campus organizations and her sorority, Alpha Epsilon Phi.  She earned her Bachelor of Arts degree in English with a minor in Chicano Studies.  Ms. Juárez-Magaña later was selected to be National Urban Fellow and received her Master’s in Public Administration in 2007 from Baruch College in New York City.