Latina Leadership Making History: Maricela “Marci” Luna
History was made in Los Angeles as Maricela “Marci” Luna was honored by the U.S. Postal Service as the first Mexican-American Latina to serve as Postmaster of Los Angeles—a milestone more than 170 years in the making.
2025: Storytelling Has Always Been Our Strategy
2025 reaffirmed what has always guided Silicon Valley Latino: storytelling as strategy. In a year shaped by uncertainty and nonstop headlines, we remained focused on elevating the positive, impactful work happening across our community—highlighting solutions, success stories, and the leaders building a stronger future. This year-end reflection looks back at how and why our stories continue to matter.
Latine-Owned Businesses Navigate a Shifting Economic Landscape
What are Latine business owners experiencing in today’s economy? Drawing from our recent survey, this article explores emerging trends, shared challenges, and the resilience shaping Latino entrepreneurship as we look ahead.
Building Purposeful Connections: Inside the Latino Business Referral Network
The Latino Business Referral Network (LBRN) fosters purposeful connections among Latino professionals and small business owners. Through Silicon Valley Latino’s ecosystem, including ShopLatino.Market, these relationships help elevate Latino-owned businesses and strengthen long-term growth.
Congratulations to Lean In Latinas: Lean In Network of the Year!
We are proud to celebrate Lean In Latinas for being named the inaugural recipient of Lean In’s Network of the Year Award — a global recognition honoring their leadership, impact, and commitment to advancing Latina pay equity.
La Raza Historical Society Honors Legacy and Leadership at Annual Awards Dinner
The La Raza Historical Society of Santa Clara Valley hosted an inspiring awards dinner honoring four distinguished Latino leaders whose work continues to uplift and shape our community. Filled with cultural pride, heartfelt tributes, and a renewed commitment to preserving our stories, the evening highlighted the enduring legacy of La Raza and the importance of protecting our history for future generations.
Bridging the Digital Divide: Connecting with Latino Customers Through Digital Excellence
Latino consumers are one of the most powerful and digitally engaged communities in the Americas. In his latest piece, SVL Advisory Board Member Arnaldo Lopez explores how technology — and tools like New Relic’s observability platform — can help organizations build authentic, reliable, and culturally relevant digital experiences.
Silicon Valley Latino: Where Culture Meets Storytelling and Purpose
Discover how Silicon Valley Latino (SVL) is redefining brand journalism through culturally driven storytelling, creative strategy, and community impact. Learn how SVL, The SVL Agency, and ShopLatino.Market work together to amplify Latino excellence and help purpose-driven brands authentically engage with the Latino community.
Honoring Consistency and Impact: Michael Archuleta Named Again by Becker’s Hospital Review
Michael Archuleta, SVL Advisory Board Member, is once again recognized as one of Becker’s “148 Hospital and Health System CIOs to Know” in 2025. A true example of consistent Latino leadership and innovation in healthcare.
In the In-Between: Finding My Salvadoran American Identity By Ricardo Archila
In this heartfelt reflection, Cultura Fest co-founder Ricardo Archila shares his journey of growing up Salvadoran American, navigating identity, and building community through culture, storytelling, and celebration.
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