Privacy Policy — Editorial & Media

Silicon Valley Latino (SVL) is committed to protecting the privacy of our readers, subscribers, and community members. This Privacy Policy explains what information we collect, how we use it, and your rights as a California resident under the California Consumer Privacy Act (CCPA).

This policy covers SVL's editorial and media operations. For privacy information related to purchases and e-commerce transactions on svlatino.com, please see our Store Privacy Policy.

01 · Who We Are

Silicon Valley Latino (SVL) is an Emmy-nominated independent Latino media company founded in 2011 and incorporated as an S-Corporation in the State of California. Our website is svlatino.com, operated by Silicon Valley Latino.

SVL operates as an integrated ecosystem of three platforms under common ownership:

• Silicon Valley Latino — svlatino.com — editorial media platform
• The SVL Agency — thesvlagency.com — full-service creative agency
• ShopLatino.Market — Latino business directory

Contact: info@svlatino.com

02 · Information We Collect

Information you provide directly:

• Email address when subscribing to our newsletter via Constant Contact
• Name, email address, and payment information when purchasing a membership or product through our Shopify store
• Any information you voluntarily submit through contact forms or email

Information collected automatically:

• Website usage data including pages visited, time on site, device type, browser type, and general geographic location — collected through Google Analytics 4
• Cookie data that helps us understand how visitors use our site
• YouTube engagement data when you watch SVL videos on our YouTube channel
• Social media engagement data when you interact with SVL content on LinkedIn, Facebook, and Instagram — each platform collects data according to their own privacy policies

Information we do NOT collect:

• SVL does not collect Social Security numbers, government ID numbers, or financial account numbers beyond what is required to process purchases through Shopify's secure payment system
• SVL does not collect sensitive personal information such as race, ethnicity, religion, health data, or precise geolocation

03 · How We Use Your Information

SVL uses the information we collect for the following purposes:

• To send our weekly newsletter and editorial updates to subscribers via Constant Contact
• To process membership purchases and product orders through Shopify
• To analyze website traffic and improve our content and user experience through Google Analytics 4
• To respond to inquiries and communications from readers and community members
• To understand our audience so we can better serve the Latino community of the San Francisco Bay Area, California, and beyond
• To share relevant information among SVL's owned entities — Silicon Valley Latino, The SVL Agency, and ShopLatino.Market — for operational and community engagement purposes

04 · How We Share Your Information

SVL does not sell your personal information to third parties. SVL does not share your personal information with outside third parties for their marketing purposes.

Sharing among SVL-owned entities:
SVL may share your information among its owned and operated platforms — Silicon Valley Latino (svlatino.com), The SVL Agency (thesvlagency.com), and ShopLatino.Market — for internal operational purposes, community outreach, and to better serve our audience. All SVL-owned entities are subject to this Privacy Policy.

Third-party service providers:
SVL works with the following trusted service providers who may process your data on our behalf:

• Shopify — e-commerce platform for membership and product purchases (shopify.com/legal/privacy)
• Constant Contact — email marketing platform for newsletter distribution (constantcontact.com/legal/privacy-statement)
• Google Analytics 4 — website analytics (policies.google.com/privacy)
• YouTube — video platform operated by Google (policies.google.com/privacy)
• LinkedIn — professional social media platform (linkedin.com/legal/privacy-policy)
• Facebook — social media platform operated by Meta (facebook.com/policy)
• Instagram — social media platform operated by Meta (help.instagram.com/519522125107875)

Each of these providers has their own privacy policy governing how they handle your data.

05 · Cookies

SVL's website uses cookies — small text files stored on your device — to help us understand how visitors use our site. Cookies are used by Google Analytics 4 to track anonymous usage data such as pages visited and time spent on the site.

You can control cookie settings through your browser preferences. Disabling cookies may affect some functionality of the site.

06 · California Consumer Privacy Act (CCPA)

As a California-based company serving California residents, SVL complies with the California Consumer Privacy Act (CCPA). California residents have the following rights:

• Right to Know — you have the right to request information about the personal data SVL has collected about you
• Right to Delete — you have the right to request that SVL delete personal data we have collected about you, subject to certain exceptions
• Right to Opt-Out — you have the right to opt out of the sale of your personal information. SVL does not sell personal information.
• Right to Correct — you have the right to request correction of inaccurate personal information SVL holds about you
• Right to Non-Discrimination — SVL will not discriminate against you for exercising your CCPA rights

To exercise any of these rights, contact us at info@svlatino.com. We will respond to verified requests within 45 days as required by law.

07 · Email & Newsletter

SVL distributes a weekly newsletter via Constant Contact to subscribers who have opted in to receive it. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any newsletter email or by contacting us at info@svlatino.com.

SVL does not share or sell subscriber email addresses to outside third parties. Subscriber information may be shared among SVL-owned entities as described in Section 04.

08 · Data Retention

SVL retains your personal information for as long as necessary to provide our services and comply with legal obligations. If you request deletion of your data, we will process your request within 45 days.

09 · Children's Privacy

SVL's website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@svlatino.com and we will delete it promptly.

10 · Changes to This Policy

SVL may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11 · Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at:

Silicon Valley Latino
info@svlatino.com
svlatino.com
PO Box 2283, Fremont, CA 94536
San Francisco Bay Area, California