From Space to Soil: José Hernández’s Journey, Revisited

February 03, 2026

At Silicon Valley Latino, we’ve been documenting José Hernández’s journey since 2012, when we attended a fundraising event to talk about what it truly takes to succeed — not just in space, but in life.

In that early conversation, Hernández emphasized a few foundational principles that have stayed with our community for more than a decade:
the importance of setting clear goals, preparing relentlessly, embracing persistence, and never losing sight of where you come from. He spoke about success not as a moment, but as a process — one built over time through discipline, sacrifice, and belief.

More than ten years later, those same principles are still guiding his path.

Today, Hernández is cultivating a new chapter through Tierra Luna Cellars, a family-run vineyard and wine label in California’s Central Valley. The name — Tierra Luna (Earth & Moon) — reflects both his agricultural roots and his experience among the stars, symbolizing a full-circle journey grounded in purpose.

What makes this chapter especially meaningful is how closely it mirrors the lessons he shared with us in 2012. Building Tierra Luna required long-term vision, technical precision, patience, and trust in the process — the very “ingredients for success” he once described to a generation of young Latinos looking for direction.

Through this venture, Hernández is once again investing in legacy rather than quick wins. Tierra Luna Cellars is not just about wine; it is about honoring family, respecting the land, and using success as a platform to open doors for others — including supporting initiatives that expand access to leadership and opportunity beyond traditional spaces.

For SVL, this story matters because it shows continuity. We didn’t just capture a milestone in 2012 — we’ve witnessed the evolution of a leader who continues to apply the same values across decades, industries, and seasons of life.

José Hernández’s journey reminds us that success isn’t defined by a single achievement. It’s defined by how consistently we show up, how intentionally we build, and how we carry our communities with us along the way.

Share your thoughts and this post.  “To Infinity and Beyond”

#JuntosAdelante #Consistency #Persistence #CreoEnNosotros 

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