Jessica Gonzalez started baking in high school with no business plan and no roadmap — just love for her familia and her craft. Today Jess Custom Cakes is one of the most optimistic Latino-owned businesses in Charlotte, NC. And in 2026 she is just getting started.
The California wine industry was built on Latino labor. Now a new generation is claiming ownership. Silicon Valley Latino sits down with David Salazar of Reclamación Wines — and the story he tells belongs to all of us.
She grew up surrounded by coffee plantations in Costa Rica. When she moved to the Bay Area and couldn't find the coffee she missed, she didn't settle — she started roasting it herself. This is the story of Tico Coffee Roasters and the Latina entrepreneur bringing specialty coffee directly from farm to your cup.