History was made in Los Angeles as Maricela “Marci” Luna was honored by the U.S. Postal Service as the first Mexican-American Latina to serve as Postmaster of Los Angeles—a milestone more than 170 years in the making.
Los Angeles is one of the most diverse cities in the country, and for many communities—especially Latino and immigrant families—the post office is more than a public service. It is a lifeline. Marci Luna’s leadership represents progress, representation, and the long-overdue recognition of Latinas in roles that keep our cities connected and functioning.
Her appointment reflects years of dedication to public service and operational excellence, while also signaling a broader shift toward leadership that mirrors the communities being served. At a time when trust in institutions matters more than ever, Marci Luna’s leadership stands as a reminder that representation is not symbolic—it shapes how institutions serve the people who rely on them every day.
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2025 reaffirmed what has always guided Silicon Valley Latino: storytelling as strategy. In a year shaped by uncertainty and nonstop headlines, we remained focused on elevating the positive, impactful work happening across our community—highlighting solutions, success stories, and the leaders building a stronger future. This year-end reflection looks back at how and why our stories continue to matter.
What are Latine business owners experiencing in today’s economy? Drawing from our recent survey, this article explores emerging trends, shared challenges, and the resilience shaping Latino entrepreneurship as we look ahead.
The Latino Business Referral Network (LBRN) fosters purposeful connections among Latino professionals and small business owners. Through Silicon Valley Latino’s ecosystem, including ShopLatino.Market, these relationships help elevate Latino-owned businesses and strengthen long-term growth.