Prior to joining Cisco, he worked as a field marketing manager at SAP. In this role, he was responsible for the planning and execution of integrated marketing campaigns to drive demand generation and brand awareness for SAP’s analytics, cloud, platform and mobility solutions for the West region.
JC’s motto is “Work Smarter, Not Harder,” as he fully embraces new technologies and develops best practices in the marketing process to develop and execute breakthrough ideas and innovative campaigns for buyers and stakeholders while turning solution goals and objectives into scalable, actionable integrated marketing plans that deliver results.
Since his arrival to the high tech industry, JC has given back to the community through his support of various non-profits including the Foundation for a College Education and East side Prep in Palo Alto. He also holds an executive leadership position on the San Francisco board of the National Society of Hispanic MBAs (NSHMBA).
Born in East Oakland, JC is an ardent fan of the Oakland Raiders. He received his bachelor’s degree from the University of California, Davis and earned his MBA degree with honors from the University of San Francisco, concentrating in marketing and finance.
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