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History was made in Los Angeles as Maricela “Marci” Luna was honored by the U.S. Postal Service as the first Mexican-American Latina to serve as Postmaster of Los Angeles—a milestone more than 170 years in the making.
2025 reaffirmed what has always guided Silicon Valley Latino: storytelling as strategy. In a year shaped by uncertainty and nonstop headlines, we remained focused on elevating the positive, impactful work happening across our community—highlighting solutions, success stories, and the leaders building a stronger future. This year-end reflection looks back at how and why our stories continue to matter.
What are Latine business owners experiencing in today’s economy? Drawing from our recent survey, this article explores emerging trends, shared challenges, and the resilience shaping Latino entrepreneurship as we look ahead.