He grew up in Guadalajara, Mexico, Austin, TX., and Toulouse, France; & spoke 3 languages by the age of 11 and visited 18 countries by the age of 18.
During his College days, Santiago received a BA in Sociology at UNAM in Mexico City and he worked as a research assistant and social media manager to a famous novelist in Mexico, Elena Poniatowska. He created her Twitter account, which went from 0 to 300K by the time he finished managing her account. He also dabbled in the professional theater arena . and attended the Stanford Graduate School of Business’ Summer Institute for General Management, which is a 1-month residential program.
While at Stanford business school, he discovered a couple of things about himself, 1) He felt he did not have enough experience to apply right away and 2) that it was very expensive. Thus, he decided to redirect himself and applied to graduate programs at schools that offered International Affairs programs. To be admitted, he studied for the GRE and GMAT intensively for 8 months straight. He was admitted to The George Washington University's Elliot School of International Affairs, where he was given the Slim Scholarship. He felt very lucky as the scholarship granted included full tuition along with a nice monthly stipend.
He studied 'Global Communications Master Program', which allowed him to take business and communication classes. His favorite class being Integrated Marketing Communications.
During his master’s Santiago also interned at a PR and marketing firm in New Orleans, where he spent the summer, named Bond-Moroch and another internship at the Atlantic Council, a prestigious Think Tank in D.C. He also managed to participate in a group capstone project focused on giving the local chamber of commerce of Cologne, Germany a proposal on how to integrate refugees. Besides the Slim Scholarship, he was awarded two other awards during his master’s program.
After completing his master’s program he moved to Guadalajara, Mexico where he worked with a local team redesigning the UX for Ahaa.org, the largest network of LGBT members in the Middle East, a project founded by The Mozilla Foundation. Soon after, he started promoting digital marketing amongst prominent doctors (Guadalajara is an international hub for 'medical tourism’). He enjoyed this very much! The most prominent plastic surgeon in town Dr Lazaro Cardenas, who performs surgery particularly on transgender people from all around the world, hired him so that he could focus on his website and Facebook site where they became his training ground.
After this experience Santiago founded his own digital marketing agency. After a year in Guadalajara he made his move to the South Bay Area (San Jose, CA), where he grew to 15 different clients in total before taking a full-time job as Growth Manager at Study.com, a place that he is extremely happy and proud to work for.
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